Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!

1. Do It Yourself (Online) Public Relations (Questions via hash tag #diypr ) Chris Abraham President and COO [email_address] @chrisabraham US +1 202 657 4769 UK +44 20 81 44 56 71 DE +49 30 70 12 59 80 Site www.abrahamharrison.com Blog www.marketingconversation.com

2. Before We Start: Don't Be Seduced by the Lure of Astroturfing “ You may be attracted to covert online marketing: special ops, black ops, spycraft – “fifth column marketing,” if you will. Don’t be. The blowback that can result from using a false name, a false email (a Yahoo, Google, or Hotmail address created for the campaign and the false name), and a false bio, isn’t worth it. Even though your reputation online is more defined by your contributions to the conversations rather than who you are, the culture of the Internet doesn’t suffer being fooled, duped, or suckered.” If you are ever found out, you are screwed. Online PR and Marketing

11. Engagement Gap The difference between the influence of the Internet in consumer decision making and the amount of spending and effort on the part of corporations, organizations and government agencies in trying to interact with and shape the thinking behind those decisions. Source: CMO Council January 2009

12. The Engagement Gap What we are seeing is much stronger sensitivity to engage directly with customers and learn more about what shapes, influences and impacts purchasing decisions and intentions to do business. The move to quantify "customer affinity" and increase "customer advocacy" has become a new measure of marketing effectiveness. Source: CMO Council January 2009

13. Monitoring Conversations Only 16% of US companies are monitoring the online conversations for mentions of their brand. Source: AdAge

16. Social Networks Engagement

19. Twitter Engagement

22. @FreshAirFund as Exemplar

23. Following People on Twitter

24. Following-Back and Unfollowing Non-Followers

25. Follow the Influencers and the People They Follow

26. Follow the Influencers and the People They Follow

27. FAF Twitter Message Modeling

28. Crossposting Retweets via Ping.fm

30. Automating Tedious Twitter Tasks

31. Resist the Auto-Welcome DM Temptation

34. Twitter Isn't a Broadcast Medium

36. Search and Engage with Your Tweeps

37. Search and Engage with Your Tweeps

40. From Your Blog to Twitter's Sphere

41. From Your Blog to Twitter's Sphere

42. Facebook Engagement

47. Blogging is Not Dead!

52. Blogger Engagement

55. Topic Universe Example

57. Example of an Outgoing Message

59. SMNR For Fresh Air Fund http://freshair-newsrelease.com/

61. Respond Quickly & With Love

63. Follow-Up Boldly and Proudly

64. Proof is in the Pudding

65. Earned Media Mentions

66. Earned Media Mentions

67. Metrics & Reporting

71. Reputation Management

76. If You Can't Remove It, Hide It

80. Dominate Your Search Results

82. Case Study: The Poor Maligned Pig

83. Each Search Engine is Very Different

84. Each Search Engine is Very Different

87. Every URL is Sacred