This document summarizes an alumni engagement platform that is hosted in the cloud. It allows alumni to connect online through a centralized website or mobile app. Alumni can update profiles, connect with friends, register for and find information about events, make donations, and access alumni resources all in one place. The platform aims to increase alumni participation, donations, and engagement through social features and metrics to track outcomes. It leverages cloud computing so no software needs to be installed or maintained by the school.

1. Your alumni community
access anywhere,
& affordable
Source: Angela Marie on Flickr Chris Leonard
Magic Hour Communications
11 Union Ave. Suite 200, Bala Cynwyd , PA 19004
Phone: 866-­‐211-­‐5510/610-­‐617-­‐4515, extension 118
Email: cleonard@magic-­‐hour.com

2. Cloud: Your alumni connect online
Sources: Alex Puente at http://openclipart.org / Sources: Pusteblumenbaby, Victor1558 Andrew Blight Moodboard at Flickr

3. Return, connect & engage, online
Secure
registration
Share profile
information
Connect with
friends, online
Enjoy online &
offline events
Give

4. You manage, via the cloud.
Cloud Computing
Manage your site online
Anywhere, anytime, anyplace
No software to install or maintain
Sources: Royalty Free Clipart Microsoft Corporation
Alumni
Academy

5. The design? You decide.

6.
One Place
Giving
Event Reg.
Profile, update, search,
connect & share
Volunteer
Class Notes
Publications: News &
Yearbook
Your Team
Manage
Announce
Interact
Optimize
Your Alumni
Engage
Update
Communicate
Participate
Combine Alumni Services in One Place

7. Complete alumni relations package
Connect
Online directory
Mobile template
Updatable alumni/ae profiles
Donations and gift
administration
Social Media links to Facebook,
Twitter, LinkedIn, etc.
Lost alumni/ae form
Custom content pages, such as
Notable Alumni/ae.
Events
Alumni events calendar with
RSS, event registration, and
downloads
Reunion and Featured Event
pages
Photo galleries
Volunteer
Customized Alumni Committee
page with expandable numbers
of pages
Online gift form
Ways to get involved
Resources
Centralized digital yearbook and magazine repository
Class note submission form and notes management
Centralized location for networking/mentorship
programs
Online spirit wear store
Memorial page for passed Classmates
Contact
Alumni Office contact page, which can include
staff photos and contact information
General contact page
Directions
Class agent/correspondent/officer/etc. lists
with contact info

8. Connected socially by city, class, etc.
News, events,
resources,
questions, direct
dialog, shares,
matches,
innovations,
hurdles, goals &
results
Professional
access to alumi,
jobs, insights, &
news
How we do things,
helpful info,
fun clips
Info-‐graphics, tips,
fun, sneak peeks
Micro news & notes,
links to more
details,
hurdles, goals &
results
Source: Nikola Lazarevic

9. Supporting the required outcome
Increased Giving
More Participation
Enhanced Access Visits &
Registration
Profiles &
Usage
Online &
Offline Giving
Social
Metrics
Metrics to track

10. Leverage the cloud
Affordable investment in time & budget, no software is
installed/maintained; combine alumni services in one
place
Effective
then, measure & track results, and improve
Objectives-­‐based to meet requirements of the Alumni
office -­‐-­‐ and the objectives of development,
communications, admissions, & community relations

11. About us
Magic Hour Communications has provided best-­‐in-­‐class, web-­‐based
administrative and communications solutions to more than 100 schools and
colleges in the U.S. and around the world since 1995.
We provide strategic support, user interface design, CMS, and real-­‐time
integration with key databases, serving the most secure and up-­‐to-­‐date
information to users, creating a centralized, on-­‐line hub for the academy.

12. Schedule a demo
Chris Leonard
Magic Hour Communications
www.magic-­‐hour.com
866-­‐211-­‐5510 ext. 118
cleonard@magic-­‐hour.com