We produce so much data that we often don't have the time to do anything with it. This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Developing a sustainable reporting structure that will allow you to make business critical decisions based on reliable and accessible data. Helping you maximise your business potential.

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How much data
Of every minute of everyday we create…
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More than 204 million email messages
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Over 2 million Google search queries
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48 hours of new You Tube Videos
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684,000 pieces of content shared on Facebook
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Over 100,000 tweets
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$272,000 spent on e-commerce
*datamation.com

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Accumulating data is one thing.
Doing something with it is another.
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We produce so much data, that often we don’t have time to do
anything with it.
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“IBM found that one in three business leaders admit to
making decisions with no data to back them up” while “one in
Two have no working access to the information they need to
effectively do their job”
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This is where Fluid Analytics can help. Consulting with you to
discuss the needs of your business. Helping you make smart
business decisions from the data available to you.

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Fluid Analytics – What We Offer
Retail
Consulting
CRM*
Analytics
Reporting
Design and
Development
*CRM - *Customer Relationship Management

5. + Our Services
• Collate your data into usable
and accessible reports saving
you time and enabling you to
use analytics as part of your
daily operations
• Investigate your data to
highlight trends and
themes. Draw
conclusions from existing
parameters and explore
new data features
Reporting
Design and
Development
Retail
Consulting
• Evaluate your needs
as a business and
how we can use
analytics to improve
both operations and
profitability
Business
Analytics
Data Quality
Cleansing
and
Consolidation
• We will work with you to
construct clean, high
quality data with an
integrated dataset to
provide you with reliable
analytics

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Smart consulting
Unstructured
Raw Data
We consolidate unstructured
data to create good quality,
concise data sets which can
interact with a range of
influencing factors across
your business.
Smart
business
decisions
Based on the data provided
we offer custom reporting to
offer you a bespoke insight
into your business. This
includes everything from
financial performance,
operations and marketing.

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Customer Relationship Management
Customer Segmentation
Customise and target your marketing using consumer demographics
Traffic Flow Analysis
Conversion analytics based on sales, footfall and peak trading hours
RFM Modeling (Recent, Frequent, Money)
Targeting the right customers to increase promotional uptake
Optimal pricing
Using external factors to allow you to react quickly to market conditions
Customer Basket Analysis
Micro analysis by customer or group with product relationships

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Merchandising Solutions
Merchadise Cross Sell
Using anchor products and correlations to maximize store promotions and layout
Merchandise Planning
Using historical data to buy season ranges in profitable volumes
Merchandise Management
Reviewing current product sales, controlling inventory and margins
Allocation
Analysis of store specific needs to distribute inventory across all channels
Demand Reaction
Intelligent forecasting based on current demand across channels

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Operations
Work Force Analysis
Value of work force against key KPI’s
Trading Hours
Analysis of profitability through sales by hour
Supply Chain
Evaluating supply train structure and response to demand
Customer Service Metrics
Quantifying service through customer count and conversion
Sales v Space
Investigation of sales per sq. metre, profitability and prime space

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Financial Analysis
Margin
Evaluation of sales and profit, to enable better inventory control and profitability
Rate of Sale
Monitoring product sales rates to influence marketing and promotional activity
Real Estate
Evaluation of property costs, maintenance and outgoings to control profit
Total Sales
Business overview to give concise sales data against plan and historical data
Inventory Management
Managing costs of supply chain and value and of product in across all channels

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Bespoke Business:Bespoke analytics
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HIGH END BUSINESS
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LOW COST RETAILER
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Focus on customer relationships, with
customer driving marketing analytics.
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Drive value with supply chain and
pricing analytics.
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Customer Segmentation and RFM
modeling can define groups for target
marketing.
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Promotional effectiveness, marketing
mix and work force analytics will
improve profitability with minimal
investment.
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E-COMMERCE CHANNELS
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HIGH STREET LOCATIONS
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Online retailers have extensive
customer data.
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Customer Service focus and work
force analytics can all aid profitability
in store quickly.
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This data can be transferred across
channels to drive customers in store
through promotions, enabling
inventory management.
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Additionally these analytics can lead
to increased sales and customer
retention through empowered sales
teams

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Adding Value for you
Deliver Core Store Value
1. Merchandising and supply chain
2. Store operations
3. Store and cross channel
management
Drive Store Value
1. Multi channel marketing
and management
Enhance Store Value
1. Store technology
2. Expense control
3.Real estate management
2. Business planning and
Forecasting
3. Acknowledge and
enhance customer voice

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Fluid Analytics – Adding Value
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Adoption and exploitation of analytics will give you a
competitive advantage against local and national retailers.
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Allow you to deliver targeted marketing, through advertising
and promotions to specific customers; motivating them to buy
with specific offers.
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Have a premium pricing structure that will reflect the price that
customers are willing to pay at any given moment. Increasing
both your top line and improving your bottom line.
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Balance demand and inventory to enable you to make the most
of every customer opportunity without sacrificing profit margins.
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Developing a sustainable reporting structure, that will allow you
to make business critical decisions based on reliable and
accessible data.

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Contact Us
fluidanalytics@icloud.com