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1. MASTER IN BUSINESS ADMINISTRATION
COURSEWORK / ASSIGNMENT – 1 and 2
September 2015 to December 2015 semester
SUBJECT: Strategic Management
SUBJECT CODE: MGT6303
BEFORE YOU COMMENCE ON YOUR WORK PLEASE READ THE ASSIGNMENT
GUIDELINES THAT ARE GIVEN IN PAGE 3
Coursework Assignment 1
Due Date: 16th
Oct 2015
Upon successful completion ofyour MBA degree , you have applied for a job position in the
strategic planning unit ofan established company offering management consultancy services.
The assessment centre that is reviewing your job application, has requested from you a brief
report to assist in the scenario planning of any organization of your choice , that will critically
analyse and evaluate the strategic management process in the following manner.
a) Applying the PESTLE framework, you need to undertake an audit of the macro environment of
your chosen industry sector,to identify the key environmental influences on organizations operating
within this industry and the nature of its impact within the industry. ( 30% )
b) Using the SWOT framework you are expected to conduct a critical analysis of a the chosen
organization

2. , to identify such strengths, weakness, opportunities and threats and its implications for the future
sustainability of the company. ( 40%)
c) Drawing on Porters Five Forces Analysis Framework,provide a critical discussion of the factors that
determine the level of competitive intensity in your chosen industry and the main changes that are
likely to occur in the future that would significantly affect bases of competition in this industry.
( 30%)
Assignment 1 will focus on your understanding of the various theories in environmental analysis and the
application of theories in the case you are studying. However, only a brief overview of the theories is
expected . The main focus will be on how the theories are applied to the case in question with support
of evidence and critical evaluation in the context of the chosen industry and organization. Words
requirement for this assignment is not more than 3,000 words excluding appendixes and tables.
Coursework Assignment 2
Due Date: 13th November 2015
Strategic Development Choices revolves around decisions about an organization's future and the way
it needs to respond to the many pressures and influences it faces. The survival of the organization will
depend on their ability to respond to such pressures and influences through strategic direction (new
products, new markets, etc) and methods ( internal, merger/acquisition, alliances etc).
Choose any organization within the pharmaceutical, automobile or electronics industry to consider the
nature of its strategic development in terms of direction and methods applied. Equal weighting is given
for question (a) and (b).
a) Using the Ansoff product market matrix, discuss the possible directions in which your chosen
organization's strategy may develop and the possible benefits and limitations that may arise
from using this approach.
b)
b) Critically evaluate the following methods by which the organization's strategy may develop
discussing at the same time, the relative merits and limitations inherent within each of these
methods.
 Internal development
 Mergers and acquisition
 Joint development/ strategic alliances

3. Words requirement for this assignment is not more than 3,000 words excluding appendixes and
tables.
Assignment guidelines
General
Word Count – The word count is indicative. Try to stay with allocated word count as far as possible.
Marks are gained for facts and conciseness and marks are lost for unnecessary material.
As a postgraduate student, there is no excuse for poor spelling, bad grammar, or lack of formatting. Use
one and half spacing with 12- point font and pages must be numbered. Use New Times Roman.
Executive summary
An Executive summary MUST be provided (before the Contents page). It provides a reader with a
summary of why the report (assignment) was prepared, what it covers, and a summation of the
conclusions, and/or recommendations. It should be about 10% of the assignment length, single line
spacing, and is excluded from formal word counts. It is not an introduction, but should function as a
totally self-contained removable document for readers who will read no more of the report. It should
contain all pertinent information including conclusions and recommendations in a concise summary,
but should not contain any theory.
Table of contents and numbering
A comprehensive table of contents is required, with section numbers, section headings, and page
numbers. It will include the List of references,a List of appendices, a List of figures, and a List of
tables, all with page numbers indicated. All sections and pages should be fully numbered.
Introduction
An Introduction should be provided at the beginning to summarize the structure of the following
sections of the report/assignment. The introduction does not contain theory, nor does it contain any
conclusions or recommendations.
Do not assume that the reader has read the Executive Summary, as it is a totally separate document.
Body of assignment
This is an academic assignment, so it is essential that your statements be justified by relevant academic
theory. For example, don’t just use terms like ‘stakeholder’– explain why you selected those terms, and

4. the academic theory to justify their use. A major failing of students is to simply ‘describe’ the processes
that have happened. At postgraduate level, you are expected to be able to apply recognized theory to
situations, and form opinions. You will often find conflicting opinions from so-called ‘experts’. You
should be developing analytical and communication skills. You are expected to use your judgment to
analyze problems, make value judgments asto whetherit is good or bad (or both), use existing academic
theory from a range of sources to justify your position, and to argue whether something is valid or not.
In the study of management, there is no right or wrong answers,only lots of opinions, many of which
change over a period of time. Show that you can act as managers, and communicate your opinions.
Major sections should start on a new page. You will be surprised just how much more readable it makes
your assignment / report.
Referencing
Referencing is NOTjust inserting a list of publications at the end of the report and this is not acceptable.
Referencing is NOT just inserting a citation at the end of each paragraph and is not acceptable.
At postgraduate level, you are expected to cite at least 10 to 15 different sources of reference material,
and to make multiple references to such material. References MUST be cited using Harvard system
(which is author/date). Please do not use footnotes, etc. Read your Communication skills handbook for
information on how to cite reference materials. Referencesmust be listed alphabetically by author in a
single List of References at the end of each assignment. Do not put multiple lists of references at the
end of each section or part.
Figures and tables
There are many instances where diagrams and tables would assist in the communication of information,
and the reduction of word length. For example, if a stakeholder analysis were required, it would be
much more clearly understood if presented in a table. Figures and tables must be numbered in some
logical way, so they can be listed on the Contents page, and referred to in the text. A recommendation
is that you call it Figure/Table X.1, X.2 etc. where ‘X’ represents the section number. Consecutive
numbering through the whole document (rather than by section) can mean lots of renumbering if there
are changes. Tables should not run over onto following pages. Start them on a new page to avoid this.
If they are multi-page tables, then think about making them into an appendix. Use a smaller font (10
point) and single line spacing to reduce the size of tables.
Appendices
Larger amounts of relevant material (such as sample documents or supporting material) should be put
at the end of the assignment in an Appendix after the List of References. Smaller charts or summaries
could be located in the text, but anything over a page becomes a distraction. Appendices should be
numbered sequentially (Appendix 1, Appendix 2, etc). Unnecessary and irrelevant information should
not be attached. Size of assignments has no bearing on marks achieved.