This presentation was made for completing my Diploma III Program focusing in Tour Travel Business at Manado State Polytechnic

2. I - INTRODUCTION
II - THEORITICAL BASES
111 - RESEARCH METHODOLOGY
IV - RESULT OF RESEARCH & DISCUSSION
V - CONCLUSION & SUGGESTION

5. Formulation of problem
How are the marketing
strategies of tour packages in
PT. DWITours ?
What are the constraints faced
by PT. DWITours in improving
its production & how to
overcome these problem

9. Marketing Strategy
Marketing Mix
Tour Package
Tour & Travel
Agency
Scope of Tour & Travel
Agency

11. 1st April
– 30th
June
2014
PT. Dwidaya Wisata
Indonesia Bali
DATA COLLECTING TECHNIQUES
Observation
Interview
Literature

13. Market
Analysis
Pricing
Policy
Indirect
Marketing
Promotion

14. Constraints in
1. Price Competition
2. Lack of Promotion

15. CONCLUSION
Continuing to provide competitive prices but
still give priority to customer in order to
convince them
Optimizing promotional activities in
offering tour packages
SUGGESTION
Provide facilities that prioritize the services for
consumer’s satisfaction
Improve the performance of employees
Used any other strategies such as packaging, live events
& public relation to increase the number of customers
Expand the target market to countries in America &
Europe

21. SWISSBEL RESORT
SANUR BALI during
Hotel Inspection