Club Med UK - Marketing strategy for comprehensive external communications and public relations in support for a successful Club Med Long Haul launch. It includes a personal action plan to manage marketing and Internet sales

1. Club Med Long Haul Destinations France’s leading travel and tourism company Presented by Samuel Chatelain S. Chatelain

2. Club Med background and overview S. Chatelain « Happiness is our business » Club Med provides all-inclusive premium villa and chalet holiday resort packages across 35 destinations worldwide. It manages 77 resort villages and 1 cruise ship in short, medium and long haul destinations and offers different resort styles that focus on sports, culture, the family, golf and spas. Founded in 1950 Belgian water polo Olympic medalist Gérard Blitz French businessman Gilbert Trigano Mission Club Med offers t o travellers a world of endless joy and happiness Values Multicultural and pioneering spirit, kindness, freedom, responsibility. Logo A trident – attribute of Poseidon and symbol of his domination on seas Brand proposition Club Med takes small groups of individuals and countless families from their day-to-day lives and brings them together in a all-inclusive relaxing and fun environment of holiday villages in new getaway horizons around the globe. Selected Brands CM Baby Welcome, Business, Cruises, Discovery, Passworld, Voyages, World Strategy Friendly , multicultural and upmarket push strategy Long-haul travel Trip of greater than 3,000 miles or 6 hours of fly time

3. Club Med Competitive Landscape S. Chatelain

8. UK Demographics for Long Haul Holidays S. Chatelain

9. How attractive are CM customer segments? S. Chatelain

13. Communications programme - Promises vs. Customers S. Chatelain

14. Key targeted campaign messages S. Chatelain Target 1 Luxury Travellers Target 2 Sport and Wellness Enthusiasts Target 3 Sun & fun Seekers Target 4 Exotic Explorers UK Internet UK Internet UK Internet UK Internet High Value GM Traveller A,B, C1 Experience the exceptional experience yourself in a completely different way Summer 2010 savings until March. Make it especially joyful and extravagant this year Discover new cultures in new horizons 35–54 £50K + Low Value GM Intender A,B, C1 unique retreat: time far out from the daily stresses More exclusive more inclusive with Club Med Your peace of mind and tranquillity are essential to us Looking for a sense of discovery, excitement and adventure? 35–54 £50K + Negative Value GM Non-intender A,B, C1 The pleasures of fine dining Enjoy your passion for sports experience a truly exceptional holiday at one of our stunning locations throughout the world! Choose club med for your honeymoon 35–54 £50K + Uncertain Value Unaware A,B, C1 Club Med luxury collection for your next far away getaway At least Club Med knows there is something medicinal about a beach vacation Winter sun exotic getaway If you want happiness for a week or so – go on a Club Med Long haul 35–54 £50K +

16. Communication Action Plan to Launch Club Med Long Haul on the UK market S. Chatelain

17. End of Part 1 Thank you Q&A S. Chatelain

18. Part 2 Personal Action Plan Presented by Samuel Chatelain S. Chatelain

20. GANTT Chart over the first 3 months S. Chatelain Months First Month Second Month Third Month Cost £ ROI Campaigns W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 Search Marketing X X 770 Permission marketing X X X 1,155 Viral marketing X X 770 Great Content X X X 1,155 Direct Mail List Promotion X 385 Online PR, blogs, wikis X X 770 Cost first month 4,620 Online Partnerships X X X 1,155 Landing pages X X 770 Directory submissions X X 385 Interactive ads X X X 1,155 Podcasting, videocasting X 385 Mobile marketing X 385 Cost second month 4,620 Interactive mapping X 385 Sales promotion materials X X X 1,155 PR and advertising X X 770 DM and Merchandising X X 770 Market research X X 770 New Product Development X 385 Cost third month 4,620

22. Thank you for listening Q&A S. Chatelain