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Open Leadership for Work, Church, and Family
OUT  of  CONTROL © 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
[object Object],© 2011 Altimeter Group
STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group
STRATEGY © 2011 Altimeter Group LEADERSHIP PREPAREDNESS
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[object Object],What would happen if everyone in your organization could learn from social media?
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[object Object],Over 100 ideas have been implemented
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Have a personal social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group
LEADERSHIP © 2011 Altimeter Group STRATEGY PREPAREDNESS
[object Object],“ Leadership is a relationship between those who aspire to lead and those who choose to follow.” - From “The Leadership Challenge”
[object Object],Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals © 2011 Altimeter Group
[object Object],Authenticity Transparency
[object Object]
[object Object]
[object Object],Openness audit available at  http://bit.ly/opennessaudit
[object Object],© 2011 Altimeter Group
[object Object]
[object Object]
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[object Object],Centralized Democratic Consensus Distributed
[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group
PREPAREDNESS © 2011 Altimeter Group STRATEGY LEADERSHIP
[object Object]
[object Object],Examine your 2011 & 2012 goals Pick ones where social will have  an impact  Start small , but now
[object Object],“ We tend to overvalue the things we can measure, and undervalue the things we cannot.”  - John Hayes, CMO of American Express © 2011 Altimeter Group
[object Object]
[object Object],Assess the message Adapted from US Air Force Comment Policy © 2011 Altimeter Group Take reasonable action to fix issue and let customer know action taken Evaluate the purpose Unhappy Customer? Dedicated Complainer ? Comedian Want-to-Be? Negative Are the facts correct? Gently correct the facts No No No Yes Are the facts correct? Does customer need/deserve more info? Yes Explain what is being done to correct the issue. Yes Is the problem being fixed? Yes Let post stand and monitor. No Yes No Yes Yes Positive Can you add value? Respond in kind & share Thank the person Yes No Do you want to respond? No Response No Yes
[object Object],No relationships are perfect Google’s mantra:  “ Fail fast, fail smart ” © 2011 Altimeter Group
[object Object]
[object Object]
Create  Sandbox  Covenants © 2011 Altimeter Group
[object Object],© 2011 Altimeter Group
[object Object]
[object Object]
[object Object]
Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com © 2011 Altimeter Group

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Open Leadership for Work, Church, and Family

Editor's Notes

  1. http://www.theinquirer.net/default.aspx?article=32550
  2. http://www.theinquirer.net/default.aspx?article=32550
  3. 12 blog posts, customer response teams included link to all of the 12 posts.
  4. Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  5. http://money.cnn.com/video/news/2011/10/12/n_vikram_pandit_protesters.fortune/
  6. Define how open well.