This document discusses how much of our data is generated directly from people and is doubling annually. It notes that businesses have spent $4 trillion on information technology including hardware, software, and services since 2005. Additionally, data-driven marketing added $156 billion to the US economy in 2012. However, algorithms do not understand context and the consequences of their functions. Our data doppelgangers created from personalization can alienate us. Surveillance anxiety is connected between those being surveilled and those doing the surveilling.

1. EMERCE EDAY
SHADOW SELVES: LIVING WITH (OR
WITHOUT) OUR BIG DATA DOUBLES
SCOTT SMITH
@CHANGEIST
STILL FROM “UNNAMED SOUNDSCULPTURE,” BY CEDRIC KIEFER AND DANIEL FRANKE
CHANGEIST

4. 70% of stored data—900
exabytes, doubling annually—is
generated by people directly.
SOURCE:IDC/EMC
24 HRS IN PHOTOS | ERIK KESSELS | BIG BANG DATA EXHIBITION | CCCB

5. HTTP://WWW.ENGADGET.COM/2012/11/12/NEC-OUTS-880-FACIAL-RECOGNITION-SYSTEM/

6. HTTP://WWW.AMSCREEN.EU/

7. Image: Flickr / Suman Park / (CC BY-NC-SA 2.0)

8. $4 trillion spent by businesses on
IT hardware, software, people and
services since 2005.
“BIG DATA: SEIZING OPPORTUNITIES,
PRESERVING VALUES | WHITE HOUSE
IMAGE; BERALDO LEAL | FLICKR

9. HTTP://WWW.AMSCREEN.EU/
Data-driven marketing
“added $156 billion in
revenue to the U.S.
economy and fueled
more than 675,000 jobs
in 2012 alone.”
DATA-DRIVEN MARKETING INSTITUTE

10. http://missbudgetbeauty.co.uk/

11. Image: Flickr / Henrik Busch /(CC BY-NC-SA 2.0)

12. ADAM BARTLETT / FLICKR

19. “Algorithms do not know the context of a
photograph, they don’t understand, or pre-empt the
consequences of their own function.”
–NATALIE D KANE,
“GHOST STORIES:
DO WE KNOW WHERE OUR IMAGES END UP ONLINE?”
MEDIUM
JAMES BRIDLE: RENDER GHOSTS

21. http://www.itproportal.com/2014/04/16/aisight-the-surveillance-network-completely-run-by-ai/#ixzz2zciNYE8m

22. IMAGE: FLICKR / FEZ BASHARAT I A N / (CC BY-NC-ND 2.0)

23. “…it’s not possible to conceive a
system that would let a robot
understand hundreds of thousands
of objects. But the cloud can have
all that knowledge. A robot can use
the cloud to start learning things
about its environment. For
example, this object is a cup and so
I have to grab it like this…”
-Paolo Pirjanian, CTO, iRobot
IMAGE: FLICKR / TOD KURT / (CC BY- N C 2 . 0 )

24. HTTP://FORUM.LIBCINDER.ORG/TOPIC/KINECT-SDK-BLOCK

26. “Personalization purports to be uniquely meaningful,
yet it alienates us in its mass application.”
SARA M WATSON
“DATA DOPPELGÄNGERS AND THE UNCANNY VALLEY OF PERSONALIZATION”-
THE ATLANTIC

29. http://www.jamessiddle.net/boris-viz/index.html

31. IMAGE: HACKER NEWS

32. DAN WILLIAMS IN CV DAZZLE AT DCONSTRUCT 2013 | CV DAZZLE BY ADAM HARVEY IMAGE: RAIN RABBIT, FLICKR VIA HONOR HARGER.

33. “Surveillant anxiety is always a conjoined twin: The
anxiety of those surveilled is deeply connected to the
anxiety of the surveillers.”
— KATE CRAWFORD,
“THE ANXIETIES OF BIG DATA” THE NEW INQUIRY

34. IMAGE: MIKE BOSTOCK, HTTP://BOST.OCKS.ORG/MIKE/ALGORITHMS/

35. THANKS TO:
NATALIE D. KANE
SARA WATSON
KATE CRAWFORD
FARIDA VIS
JOANNE MCNEIL
FOR THEIR INSPIRING RESEARCH IN THIS AREA.

36. Thank you!
@CHANGEIST
SSMITH@CHANGEIST.COM
CHANGEIST.COM
CHANGEIST