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Content Analysis: Methods and Mentoring

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Chiara Fox Ogan
Chiara Fox Ogan

Presented at the IA Summit 2006. How to understand the content on your website by doing content analysis.

TechnologieWirtschaft & Finanzen
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Content Analysis: Methods and Mentoring By Chiara Fox ASIS&T IA Summit: March 26, 2006
First Off… STRETCH!!
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],And I LOVE content analysis! And yes, I’m a little weird.
What Is “Content Analysis”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First, Some Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do a Content Analysis? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Are the Parts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Content Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Big of a Sample To Take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Record Sampled Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Audit
Example of a Content Audit
Example Audit, II
Example of a Content Audit, II
The Content Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of a Content Inventory
Using the Content Inventory for Migration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of a Site Migration Table
The Content Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Map for a Mental Model
Content Map for Data Presentation
Content Map as Sticky Notes
So, Where Does the Analysis Happen? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What to Look for During Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis Leads to Groupings and Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recording What You Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Should Do the Content Analysis? ,[object Object],[object Object],[object Object],[object Object]
Those Who Can’t Do Teach ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Content Audit Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Person or On Remotely? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow-up Calls ,[object Object],[object Object],[object Object],[object Object]
Making Content Map Creation Easier ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Prepared If Things Don’t Go Well ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object]

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