When it comes to eCommerce, you don't want your product pages simply to be the result of whatever platform or template you're using. Here's what matters.

1. DESIGNING
THE PERFECT
PRODUCT PAGE

2. DESIGN
MATTERS.
WITHOUT IT
WE HAVE
HIGH
ANXIETY.

3. WHEN YOU
DON’T KNOW
WHERE TO
CLICK, YOU
WON’T.

4. PHOTOS?
YES? BUT
USE THEM
EFFECTIVELY.

5. Don’t worry about
conversions. Just
design something that
looks good. – No One Ever

6. THE GOAL IS
CONVERSION.

7. RATINGS
&REVIEWS

8. People trust reviews 1200%
more than your product copy.
Before making a buying
decision, 70% of consumers
read reviews.
40% can make a choice after
just 1-3 reviews.

9. THE REVIEWER
IS JUST AS
IMPORTANT AS
THE REVIEW.

10. Understanding
who is writing
the review helps
me determine
how I weigh
their opinion on
the product I’m
looking at.

11. PHOTOS
&VIDEOS

12. The second biggest
driver of abandoned
carts is the customer
not being able to touch
and experience a
product.

13. GREAT PHOTOS
HELP YOU TELL
YOUR STORY

14. THREE
DIFFERENT
KINDS OF
PHOTOS
1
2
3

15. THREE
DIFFERENT
KINDS OF
PHOTOS
1
2
3

16. YOU CAN DO ALL OF THAT WITH
ONE VIDEO

17. QUESTIONS
&ANSWERS

18. Store owners see a 6x sales lift on
products that have questions
answered.
80% of businesses want chatbots.
40% of consumers don’t care
whether a bot or a human helps
them.

19. MILLENNIALS
PREFER LIVE
CHAT FOR SPEED
& CONVENIENCE.

20. APPLE &
AMAZON
LEAD THE
WAY IN
HELPING
USERS GET
ANSWERS

21. AHOY! IS A TRIGGER-BASED MESSAGING
SOLUTION FOR WOOCOMMERCE
USEAHOY.COM

22. ACTIVECHAT IS A VISUAL BOT SOLUTION
FOR WOOCOMMERCE ACTIVECHAT.AI

23. MAKE IT
PERSONAL

24. WHAT’S YOUR SIZE?

25. CUSTOMERS NOT
SATISFIED WITH
THE FIT DRIVE
MOST RETURNS.

26. MAKE YOUR SIZING GUIDES VISUAL

27. LET
CUSTOMERS
PROVIDE
SIZING
FEEDBACK

28. ALSO:
EMBRACE
DIVERSITY

29. WE EXPRESS
OURSELVES VIA
OUR PURCHASES,
SO EMBRACE
VARIATIONS

30. 13
COLOR
OPTIONS
+ DESIGN
YOUR
OWN

31. THE GOAL IS
CONVERSION.

32. ELIMINATE
ANXIETY
RAISE
TRUST
REDUCE
RISK
CREATE
OPTIONS
Ratings & Reviews
Questions & Answers
Images & Video
Reflection & Personalization

33. CHRIS LEMA
LIQUID WEB