This 2019 presentation (for #wcoc) walks thru a set of tools that can help store builders drive revenue up for each transaction, using coupons, order bumps and one-time offers.

1. Coupons
OrderBumps&
OneTimeOffers
CHRIS LEMA

2. Cart abandonment is
a problem. Sometimes
we’re the ones that
create the problem.

3. VIEW
PRODUCT
ADD TO
CART
LEAVEWHY WOULD SOMEONE LEAVE?
WHAT’S GOING ON?

6. VIEW
PRODUCT
ADD TO
CART
LEAVEPEOPLE LEAVE OUR STORES
LOOKING FOR COUPON CODES.

8. IT’snotthat
couponsarebad.
It’showwe
implementTHEM.

11. https://chrislema.com/wooURLcoupons

12. Even better than not
showing the coupon
code is auto-applying
discounts.

21. https://chrislema.com/woodiscountrules

22. Using automated
coupons effectively
means you need to let
people know about the
offer in advance.

28. https://chrislema.com/useahoy
COUPON: AHOYLEMA

29. VIEW
PRODUCT
ADD TO
CART
CHECKOUT
WHAT IF YOU COULD MAKE
EVERY CART MORE VALUABLE?
ORDER
BUMP
AUTO
COUPON

30. You experience order
bumps in the grocery
store all the time.
At the checkout stand.

34. Keep your order bump
to under 20% of the
triggering product &
you should be good.

35. VIEW
PRODUCT
ADD TO
CART
CHECKOUT
THE PERFECT COMBO TO
MAXIMIZE REVENUE
ORDER
BUMP
ONE TIME
OFFERS
AUTO
COUPON

36. UPSELLSWORK
bestwhenthey
Comeaftera
Transaction.

39. https://chrislema.com/cartflows

40. Coupons
Orderbumps
One-timeoffers
Aretoolstodrive
Revenue.Usethem.

41. CHRIS LEMA
LIQUID WEB
@chrislema