6. More than half
of American adults ages 65 or
older use the internet.
Of those people, 70% use
the internet daily.
Source: Pew Research Center’s Internet & American Life Project
7. 75%of internet
users
age 50 and
over make
purchases
online.
66%of them
research
larger
purchases
online.
Source: eMarketer
8. Internet users over the age
of 50 overwhelmingly use
desktop computers
to access the internet.
Source: Pew Research Center’s Internet & American Life Project
10. Source: The Millennial Impact
MILLENNIALS PREFER
NEWS OR ACTION-
ORIENTED HEADLINES
THAT
LINK TO MORE
INFORMATION
11. 76%TRYING TO NAVIGATE A
NON-MOBILE FRIENDLY SITE
Source: The Millennial Impact
56%NOT FINDING DETAILS – LIKE CONTACT
INFORMATION – QUICKLY AND EASILY
PET PEEVES
12. Source: The Millennial Impact
MOBILE!
AIN’T NO PARTY LIKE A
RESPONSIVE WEBSITE PARTY
‘CAUSE A RESPONSIVE
WEBSITE PARTY IS
ABSOLUTELY REQUIRED
IN THIS DAY AND AGE.
13. Source: Google and Nielsen
Consumers spend more than
15 hours a week researching
on their smart phones, and
they start their research on
search engines 48% of the
time.
14. Source: Google and Nielsen
40% of mobile users will
choose another search result
if the one they land on isn’t
mobile-friendly.
16. 80% ABOVE
Source: Neilson Norman Group: The Human Mind and Usability
ABOVE AND BELOW THE FOLD:
VIEWING TIME
20% BELOW
17. “What we find at
the top of the
page helps us
decide to continue
scrolling, navigate
to another page,
try another site, or
abandon the task
altogether.”
Source: Neilson Norman Group
18. Only about 1% of
website visitors
click on a
homepage slider
feature.
Source: University of Notre Dame
And the vast majority of those 1% clicked on
just the first slide.