Presentation from WordCamp San Antonio 2016

1. MAKING BETTER CHOICES
DECISIONS, NOT OPTIONS
@cdils | #WCSATX

2. Artwork by Alex Bu on nounproject.com

3. Artwork by Alex Bu on nounproject.com @cdils | #WCSATX

4. vs
Artwork by Alex Bu on nounproject.com
60%40%
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5. vs
Artwork by Alex Bu on nounproject.com
3%30%
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6. #decisionsnotoptions
Too many choices makes it
harder to choose.
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7. #decisionsnotoptions
Too many choices makes it
more likely that people
will choose nothing.
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8. HOW DO PEOPLE
MAKE DECISIONS?
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9. @cdils | #WCSATX

10. #decisionsnotoptions
A “wrong” decision
leads to regret.
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11. @cdils | #WCSATX

12. Increasing choices
decreases satisfaction.
#decisionsnotoptions
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13. @cdils | #WCSATX
Photo by Thegreenj (CC)
I just want to brush my teeth…

14. Too many options =
overwhelming
#decisionsnotoptions
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15. @cdils | #WCSATX
I just want to…

16. @cdils | #WCSATX

17. @cdils | #WCSATX

18. DECISIONS, NOT OPTIONS
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19. EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE
ASKING THEM TO MAKE A DECISION. WHEN A USER
DOESN’T CARE OR UNDERSTAND THE OPTION, THIS
ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
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20. @cdils | #WCSATX
Subscriber
Contributor
Author
Editor
DEFAULT WORDPRESS USER ROLES Admin

21. https://bobwp.com/user-roles-who-can-do/
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22. CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/
@cdils | #WCSATX

23. HELP PEOPLE MAKE
GOOD DECISIONS
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25. Too many choices
wastes people’s time.
#decisionsnotoptions
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26. DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
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27. CURATE AVAILABLE OPTIONS
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28. DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is
better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
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30. Fewer options means more
confident decision-making.
#decisionsnotoptions
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31. IS YOUR WEBSITE GUILTY OF
TOO MANY OPTIONS?
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32. WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you

34. LEAD PEOPLE WHERE
YOU WANT THEM TO GO
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35. @cdils | #WCSATX

36. @cdils | #WCSATX

39. @cdils | #WCSATX

40. INCREASE THE ODDS
OF A GOOD DECISION
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41. NARROW DOWN OPTIONS BY
ELIMINATING THE OUTLIERS
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43. GET INPUT FROM OTHERS
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44. PLANS GO WRONG FOR LACK
OF ADVICE; MANY ADVISERS
BRING SUCCESS.
Proverbs 15:22 (NLT)
DECISIONS, NOT OPTIONS

45. GIVE YOURSELF PERMISSION TO
CHANGE YOUR MIND
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46. Artwork by Alex Bu on nounproject.com

47. Artwork by Alex Bu on nounproject.com @cdils | #WCSATX

48. QUESTIONS?
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49. CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance
experience. They've learned many things the hard way, and can make
the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting
small business owners, freelancers, and others providing
WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the
WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX