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Adaptive Content

Show & Tell

    #AustinContent
First:
A few disclaimers.
#1:
This shit is really hard.
#2:
We’re all faking it.
#3:
Isn’t that awesome?
Okay, so what is 
“adaptive” content?
Okay, so what is 
“responsive” content?
Okay, so what is 
“future-friendly” content?
Well-structured content is now an essential part of
art direction. Consider how it can flow into a variety
of containers by being mindful of their constraints
and capabilities…

Highly capable smart devices, simple constrained
devices, interoperable devices and (a whole lot)
more are part of our future. Structure and store your
content accordingly.
Blobs vs. Chunks
“We are in a war between
giant, unstructured blobs
of content, and clean,
well-structured fields of
content that have
metadata attached. We
are in a war of Blobs
versus Chunks.

You all are on Team
Chunk. We cannot let
the blobs win.”

Karen McGrane
“Adapting Ourselves to Adaptive Content”
Sarah Wachter-Boettcher!
“Getting Unstuck: Content Strategy for the Future	
  
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
It isn’t just about mobile.
Mobile exposes the
underlying issues.
But it also helps us realize
     new possibilities.
Example:
A tale of two tacos
TacoDeli.com	
  
TacoDeli.com	
  
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
TorchysTacos.com	
  
TorchysTacos.com	
  
Adaptive Content Show & Tell - Austin Content
You can’t do this without
  structured content.
THIS:
IS BUILT WITH THIS:

Taco name: Fried Avocado

Description: Hand-battered fresh avocados fried and
served with vegetarian refried beans, topped with pico,
lettuce & cheese. Served with POBLANO SAUCE on a
corn tortilla.

Vegetarian (Y/N): Yes

Tortilla: Corn, Flour, In a bowl

Sauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo,
Roja, No Sauce

Options: No cheese, No pico, Not fried, No beans, No
lettuce

Upgrades…etc. etc. etc.
But wait, there’s more!
Remember how I said it
also “helps you realize new
       possibilities”?
WhatisMAVN.com	
  
WhatisMAVN.com	
  
WhatisMAVN.com	
  
But I’m not a restaurant, my
   content doesn’t break
    down to tortillas and
  sauces. What can I do?
Find your chunks.
“The challenge is figuring
 out how to decompose a
 site full of inflexible HTML
 blobs into discrete, bite-
 sized fields.”
- Jeff Eaton
"Deblobbing your chunks: Building a flexible content model”
Lullabot.com
Adaptive Content Show & Tell - Austin Content
SOURCES	
  
	
  
Ge#ng	
  unstuck:	
  Content	
  strategy	
  for	
  the	
  future	
  
Sara	
  Wachter-­‐Boe-cher	
  
h-p://www.slideshare.net/Saraboe-cher/ge:ng-­‐unstuck-­‐
content-­‐strategy-­‐for-­‐the-­‐future	
  
	
  
Future-­‐Ready	
  Content	
  
Sara	
  Wachter-­‐Boe-cher	
  
h-p://alistapart.com/ar@cle/future-­‐ready-­‐content	
  

Adapting Ourselves to Adaptive Content
Karen McGrane
http://karenmcgrane.com/2012/09/04/adapting-
ourselves-to-adaptive-content-video-slides-and-
transcript-oh-my/
SOURCES	
  
	
  
Deblobbing	
  your	
  chunks:	
  Building	
  a	
  flexible	
  content	
  model	
  
Jeff	
  Eaton	
  
h-p://www.lullabot.com/blog/ar@cles/deblobbing-­‐your-­‐
chunks-­‐building-­‐flexible-­‐content-­‐model	
  
	
  
Future	
  Friendly	
  Thinking	
  
Futurefriend.ly	
  
h-p://futurefriend.ly/thinking.html	
  
	
  
Share	
  your	
  thoughts	
  on	
  the	
  Aus@n	
  Content	
  Community	
  page:	
  
h-ps://plus.google.com/u/0/communi@es/
100249412284210736273	
  
	
  
	
  

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Adaptive Content Show & Tell - Austin Content

  • 1. Adaptive Content Show & Tell #AustinContent
  • 3. #1: This shit is really hard.
  • 6. Okay, so what is “adaptive” content?
  • 7. Okay, so what is “responsive” content?
  • 8. Okay, so what is “future-friendly” content?
  • 9. Well-structured content is now an essential part of art direction. Consider how it can flow into a variety of containers by being mindful of their constraints and capabilities… Highly capable smart devices, simple constrained devices, interoperable devices and (a whole lot) more are part of our future. Structure and store your content accordingly.
  • 11. “We are in a war between giant, unstructured blobs of content, and clean, well-structured fields of content that have metadata attached. We are in a war of Blobs versus Chunks. You all are on Team Chunk. We cannot let the blobs win.” Karen McGrane “Adapting Ourselves to Adaptive Content”
  • 12. Sarah Wachter-Boettcher! “Getting Unstuck: Content Strategy for the Future  
  • 15. It isn’t just about mobile.
  • 17. But it also helps us realize new possibilities.
  • 18. Example: A tale of two tacos
  • 26. You can’t do this without structured content.
  • 27. THIS:
  • 28. IS BUILT WITH THIS: Taco name: Fried Avocado Description: Hand-battered fresh avocados fried and served with vegetarian refried beans, topped with pico, lettuce & cheese. Served with POBLANO SAUCE on a corn tortilla. Vegetarian (Y/N): Yes Tortilla: Corn, Flour, In a bowl Sauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo, Roja, No Sauce Options: No cheese, No pico, Not fried, No beans, No lettuce Upgrades…etc. etc. etc.
  • 30. Remember how I said it also “helps you realize new possibilities”?
  • 34. But I’m not a restaurant, my content doesn’t break down to tortillas and sauces. What can I do?
  • 36. “The challenge is figuring out how to decompose a site full of inflexible HTML blobs into discrete, bite- sized fields.” - Jeff Eaton "Deblobbing your chunks: Building a flexible content model” Lullabot.com
  • 38. SOURCES     Ge#ng  unstuck:  Content  strategy  for  the  future   Sara  Wachter-­‐Boe-cher   h-p://www.slideshare.net/Saraboe-cher/ge:ng-­‐unstuck-­‐ content-­‐strategy-­‐for-­‐the-­‐future     Future-­‐Ready  Content   Sara  Wachter-­‐Boe-cher   h-p://alistapart.com/ar@cle/future-­‐ready-­‐content   Adapting Ourselves to Adaptive Content Karen McGrane http://karenmcgrane.com/2012/09/04/adapting- ourselves-to-adaptive-content-video-slides-and- transcript-oh-my/
  • 39. SOURCES     Deblobbing  your  chunks:  Building  a  flexible  content  model   Jeff  Eaton   h-p://www.lullabot.com/blog/ar@cles/deblobbing-­‐your-­‐ chunks-­‐building-­‐flexible-­‐content-­‐model     Future  Friendly  Thinking   Futurefriend.ly   h-p://futurefriend.ly/thinking.html     Share  your  thoughts  on  the  Aus@n  Content  Community  page:   h-ps://plus.google.com/u/0/communi@es/ 100249412284210736273