Learn why sustainable real estate has become such a popular choice for individual and institutional investors. See what's driving the market and learn how you can leverage this opportunity in your business.

2. The GreenReal Estate Investing
Opportunity
JimSimcoe
760-271-7128
jim@jimsimcoe.com

3. 3,095,31
3

4. Today:

5. The Vision
The Landscape
The Plan
(and a few ugly slides)

6. Tree-hugging
Capitalist

8. What do we all
want?

9. Maslow's
Hierarchy of
Needs:

11. Mine:

12. Love Health Sex
Wealth Safety Friends

13. 2 Wins...

16. My reasons...

19. What if?

20. Be part of
history

21. ‘Sustainable’
RE Investing:

22. Profitable
2. Cookie-Cutter
3. SIMPLE

23. Green Real
Estate:

24. Healthier
Lower utility bills
High-
performance

25. Investors
Planet Community
Green Impacts Residents
Vendors
Competitors Workforce
Housing
Industry

26. Current
Investment
landscape:

27. Mutual
Stocks Bonds
Funds
Real
Cash Start-ups
Estate

29. Mutual
Stocks Bonds
Funds
Cash Start-ups
Real
Estate

30. Current
Real Estate
landscape:

31. Short Prices
REO’s
Sales Down
Little 1%
Variety Green

33. Short Prices
REO’s
Sales Down
Little 1%
Variety Green

34. Current
‘Green’
landscape:

35. Real
Wind Solar
Estate
Everything else

37. Real
Wind Solar
Estate
Everything else

38. What drives the Green
Real Estate market?

39. Investors Buyers/Tenants
High Safety
returns Lower bills
Safe Healthy
havens living
Low cost

40. What do
Home Buyers
Want?

41. According to a ZIP Realty
survey:
•89% of homebuyers rated energy efficiency the
most important feature in a home.
•55% of all home shoppers now cite green home
features as an important part of their purchasing decision.
•Less than 1% of homes on the market
include “energy efficiency” in their description.

42. According to an Apartments.com
survey:
60% of prospective renters search for properties
that offer environmentally-friendly amenities.
17% of renters said they would not rent an
apartment without environmentally friendly amenities.
57% of renters said their apartment community
does not currently provide environmentally friendly
amenities.

43. Where is the competition?

44. Old ‘green’ myths:
Expensive
Complicated

45. Now

46. Click, click, click

47. Green is:
• High Performance
• Available
• Inexpensive
•Worthy

48. Green buildings:
• Energy efficiency
• Water efficiency
• Resource conservation
• Indoor environmental quality

49. Two Best
Options:

50. Houses Apartment
Buildings

51. 123 Happy Street

52. “Green me, please”

53. Houses

54. Middle-Class
neighborhoods Climate with high
utility use
Lots of rebates
Built before
Zero ‘green’ 1990
interest/knowledge City Mayor who ‘gets it’

55. Apartments

56. Family
renters Master-metered
No competition Lots of
landscape
Old
systems/equipment
Open envelop

57. InvestmentSt
ructure

58. Solo Partners Funds
Passive
Money

59. Leverage
the
Green RE
Opportunity:

60. Vendor
Tree-Hugger
Investor

61. Vendor

62. Start Value Network
With Prop
Why
Avoid Success
Green
“green” Not
Projects Perfection
labels

63. Capitalist
Tree-Huggers

64. Go Sweat
Connect
‘Outside’ equity
Find Find
Investors Deals

65. Investor Profile

66. Then...

67. Now...

68. Investor

69. Risk
Goals ROI Tolerance
Plant Corn or Trees

70. Our
Match Making
Game...

71. Incentives

72. 40 Free Trees,
Insulation,
windows, Roof, water
heater, appliances,
washer, dryer, etc.

73. What money is
available?
• Rebates
• Tax Credits
• Incentives
• Grant money

74. Where is it?
• City
• County
• State
• Federal
• NGO’s

75. Rebate examples:

77. Text

78. DSIREUSA.ORG

79. GRANTS.GOV

80. ENERGYSTAR.GOV

81. Energy Efficiency
Loan Programs

82. Green Marketing

83. Buy on emotion,
justify with logic

85. Don’t be this guy...

87. “Sell NEEDS, not
Wants”

88. Want Need
Trip to Hawaii Groceries
Bentley Car
Mansion Shelter

89. Want Need
Bamboo floors No toxins
Cool looking lights Lower utility bills
Luxury Safety

90. What buyers/renters need:
Save money
Live safely

91. Sell Planet first = you lose
Sell Savings/heath first = you win
Environmental benefit
is a BY-PRODUCT

92. Make Marketing
Automatic
(and ubiquitous)

93. ‘Green’ Sale
Sign

94. Wall Signs

95. ‘Green’ flyers

96. Results:
Sold for $5000 more, 61 days faster than market

97. Leverage
Existing Data
(Warning: ugly slide coming up...)

100. Five
Next
Actions

102. Path

103. Where are you
going?

104. Plug in

105. “Who loves
you, baby?

106. Goals

107. 3 Big Goals.
7 words
or less. Carry in
wallet.
Clear Cut.

108. Reverse Engineer

109. “I choose to________”
“Success is________”

110. “I choose to become a green
RE investor ”
“Success is a $500K annual
income”

111. “To make $500K I need to close 10 deals
at a profit of $50k each ”
“The first thing I must do is__________”

112. Mastery

113. Teach. Kaizen.
Train.
Empower your team.

114. “Fortune Favors the Brave”

115. Q&A
Jim Simcoe
JimSimcoe.com
760-271-7128