We will take a look into what we have seen in trends regarding products in the digital space. Mainly focus on software development we have seen opportunities to integrate platforms and products in several spaces like chat, email and customer relationship managers. Also we discuss a few techniques to hone your skills in creating products.

1. November, 2017
Product
The Art of building a

2. @ccossio
Nearsoft LABS
@softwaredevtool
Claudio Cossio

3. 10,000:
Hours &
Experiments

4. ● Built bots with Artificial Intelligence
services
● Cross platform and multi device solutions
● Centered on the user & customer
Worked with world class engineers from leading platforms

5. Our focus is to build
products that get
users, keep users &
sustain growth

6. We are seeing growth
in:
Mobile, Email & CRM.

7. ● Putting people first means to be mobile, this is an untapped opportunity..
● Build features and integrations that extend the reach in mobile.
● Groups & organizations collaborate daily on platforms such as Messenger, Telegram and
Line.
* Source: GSMA
51% of the Global population
expect 24/7 responses*
Human Product Design

8. Human Product Design
● 73% of CIO’s & 53% percent of workers said email will be the way of communicating
through 2020*
● Chat will eventually make it’s way to undercut it as the main communication channel.
● We want to create the channels to make the transition from Email to Chat.
● Drive growth and create acquisition channels in platforms such as GMail and Outlook.
* Source: Robert Half Technology
Email is dead,
long live Email.

9. Personal & business
connections build reach.
● CRM’s enhance networks by connecting organizations and marketplace vendors.
● Leverage customers networks for collaboration between platforms & diverse teams.
● Strong CRM ecosystems drive growth and create opportunities for marketplace
vendors.
Human Product Design

10. Outstanding results:
Empathy driven &
committed

11. Train your Brain:
UX/UI - how you see and build
Backlog- necessary evil

12. Crea un sketch
● Piensa en tu app favorita o un sitio web.
● Detalla sobre un papel.
● Solo usa tu memoria.
● Apunta ideas de mejoras.
● Haz esto 2-3 veces por semana.

13. Haz preguntas
● Cuál es el punto clave del producto?
● Qué ventajas tiene el producto en comparación con su
competencia?
● Cuáles son las desventajas competitivas del producto?
● Inicia con aquellos productos que te gusten.

14. Imagina que trabajas en…….
● Escoge un producto que uses diario.
● Imagina que eres el Product Manager.
● Crea una bitácora (backlog) de funcionalidades a
desarrollar.
● Busca el roadmap de ese producto.
● Compara la visión de producto que desarrollaste.

15. Crea un producto
● Desarrolla el hábito de pensar en mejoras y
automatizaciones.
● Házlo diariamente.
● Implementa una mejora a la semana o mes.
● Gestiona la bitácora.
Nota: No es necesario codear, puede ser un proceso o un
servicio.

17. Preguntas
Gracias
ccossio@nearsoft.com
@ccossio