Product Discovery is a process which can be learned and improved with every idea you have that could be a potential product or service. I talk about 6 tips that will make it easier for developers, designers and entrepreneurs to identify if they are pursuing a viable opportunity. This is part of an Ignite session in the October Talks which is an annual developer event in Mexico City, which is organized by Nearsoft.

1. October, 2017
Product Discovery:
6 tips to identify a
product opportunity
Claudio Cossio - @ccossio

2. We will discuss 3 topics:
Customer, Product & Team.

3. Tip No.0:
Do not start coding

4. ● Who needs your solution
● Are they willing to pay for it.
● Centered on who, where & why.
You have to build your hypothesis

5. Target
Customer
Product Discovery - Customer hypothesis
● High level needs focuses on the broad aspect.
● Detailed needs clear differences between customers
(ages, economics, geo).

6. Tip No.1:
Build something meaningful
for people.

7. Problem Space VS Solution Space

8. Problem Space
Product Discovery - Product Hypothesis
● Well written product requirements.
● A customer need or problem the product should
address.

9. Solution Space
Product Discovery - Product Hypothesis
● A specific implementation to address a need or
problem.
● Can be a working prototype or mockup.

10. Tip No. 2:
Identify the underserved
customer needs

11. Problem Space Solution Space
User Benefits
Transportation from A to B
On-demand
Cheap
Safety
Luxury

12. ● Group problems & solutions.
● Prioritize the needs. Importance VS Satisfaction

13. Tip No. 3:
Look for the white space

14. ● Yesterday's delight is now a need.
● Features become standardized. Needs & Features migrate

15. Team

16. Fault tolerant
Teams
Product Discovery - Team
● Surround yourself with passionate people who care
for the problem.
● Everyone needs to understand who the customer is
and what he expects.

17. Tip No. 5:
Discussions are good :)
don't avoid them.

18. Product Discovery - Teams
Insights &
Knowledge
● Distribute know how to expose your team.
● You can never pinpoint where the breakthrough will
come from.

19. Tip No. 6:
Be open to being wrong ;-)

20. October, 2017
@ccossio
ccossio@nearsoft.com
Claudio Cossio