For our first meetup of the new year, we will examine User Experience (UX) and how it became an essential component of web and mobile design. We will discuss what UX truly means and give an intro to some UX methods, like usability testing, surveys, personas and page description diagrams. We will also share some design techniques to improve the UX of your site or app.

1. Welcome!
Social Love
#CropMeetup
Twitter: Crop_meetup
http://www.meetup.com/designcrop/
Tuesday, February 12, 13

2. The Philosophy of UX
Andrew Wirtanen
Tuesday, February 12, 13

3. Agenda
Hello
1. Video
2. Recommendations for projects/organizations
3. UX history & methods
4. Panel Discussion
Tuesday, February 12, 13

4. The future (or present?) of UX
Watch Video
Tuesday, February 12, 13

5. The optimal team
• Shares two pizzas
- No more, no less
• Is cross-disciplined
• Is highly collaborative
• Makes rapid updates
- And as a result: innovates
Tuesday, February 12, 13

6. Kill the UX department
• ...But don't kill the people
• UX is a philosophy, not a department
- Peter Merholz (Founder, Adaptive Path)
• Give the "UX people" real job titles
- e.g. Information Architect, Interaction Designer,
User Researcher, UX Strategist, Visual Designer
• Everyone on the team should believe in
creating a good user experience
Tuesday, February 12, 13

7. What about startups/small teams?
• Don't hire a UX person
• Understand good UX practices
and practice lean UX
- http://theleanstartup.com/
Tuesday, February 12, 13

8. How did we get here?
Human Factors
• Government-funded research
• Cockpit design
• WWII workstation research
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9. The Four Waves of UX
Adapted from "The Four Waves of User-Centered Design"
- Dr. Williams Gribbons, UXMag.com
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10. Wave 1: Manuals
1980s
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11. Wave 2: Usability
1990s
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12. Usability Testing
• Recruit representative users
• Give them typical tasks
• Gather qualitative and quantitative data
• Iterate!
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13. Expert Reviews
• Experienced UX strategists or user
researchers review a product with heuristics
• Most common list of heuristics: http://
www.nngroup.com/articles/ten-usability-heuristics/
• These work better collaboratively
• See http://uxmag.com/articles/all-together-now
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14. Wave 3: UX Department
2000s
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15. Surveys & Online Research
• Gather feedback quickly, easily with surveys
with a tool or with Facebook/Twitter
• Use Google Analytics goal tracking to
identify issues
• There are many other good tools:
e.g. http://www.optimalworkshop.com/
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16. The Golden Era of Prototyping
• UX builds a specification
• Development/design works from it
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17. Wave 4: Collaboration & innovation
Now
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18. Persona Workshops
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19. Page Description Diagrams
See http://uxmag.com/articles/re-introducing-page-description-diagrams
Tuesday, February 12, 13

20. Conclusion
• Kill your UX department
• Eat two pizzas
• Collaborate and innovate
Thanks!
@awirtanen
Tuesday, February 12, 13

21. Panel Discussion
Nancy Jin, Mark Riggan, Andrew Wirtanen
Tuesday, February 12, 13

22. Thanks for Coming!
And special thanks to our sponsors:
Tuesday, February 12, 13

23. Social Love
Crop
http://www.meetup.com/designcrop/
Twitter: Crop_meetup / #CropMeetup
Host
Atlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com
Co-Organizer
Eileen Allen / twitter: @eileenallen / dribbble: eileenallen
Co-Organizer
Corey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann
Presenters
Andrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin
Tuesday, February 12, 13