Concrete indentity really getting to know your users

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Cristiano Betta

A talk I gave at FOWA 2013

Technologie Business

Concrete Identity
Really getting to know your users
Cristiano Betta, Developer Evangelist

Do we always want to
use the same identity?

Should we always
want to use the same
identity?

Out of 657 surveyed users 66% think
that social sign-in is a desirable
alternative.
Source: bit.ly/bluestats

• Name, email, location
• Friends, address

• Name, email, location
• Friends, address
• Veriﬁed address, payment address,
account type

• Name, email, location
• Friends, address
• Veriﬁed address, payment address,
account type
• Seamless checkout

Well used authorization can
improve the user experience

The user experience should be
enhanced not impaired by user

Questions
cbetta@paypal.com
slideshare.net/paypal

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