Chris Baker

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Chris is based in Beijing and has 14 years experience in digital media, advertising and brand strategy. He is currently managing director at brand/digital agency Totem Media. Prior to launching Totem he lead the digital media practice at MediaCom China as Vice President of Interaction. He exited from Eight Partnership/Custom Media at the end of 2009 after seven years building the business - including three years leading the development of Eight in mainland China - having managed 40+ major digital programs in China, Asia and Global - including award winning digital (social, viral) work with Nokia, in what Advertising Age called, “One of the top three campaigns in China of 2006” As ma...

china social media social media marketing wechat weibo weixin ecommerce branded content mobile marketing alibaba baidu tencent digital marketing advertising real-time internet marketing crm douyin littleredbook live broadcasting social media strategy mobile lofter content marketing social marketing branded content campaign nice tmall alipay travel retail internet retail papa search marketing chatgpt llm marketing planning cmo artificial intelligence ai imessage whatsapp facebook messenger social crm video mobile payments pinduoduo tiktok trends o2o omnichannel dianping meituan fliggy qr codes wechat pay ctrip mafengwo travel and tourism short video toutiao messaging app marketing and advertising design ugc kol demohour meipai guokr breadtrip qyer momo maimai micro-graphics micro contents micro-contents world cup 24/7 totem media always on social listening realtime swaag instagram market china unionpay payment card hai tao taobao cross border tourism social commerce zhihu douban meilishuo online sales retailing online shopping digital media marketing infographics

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Chris Baker

Does Your WeChat Content Check All the Boxes? A Ultimate Best Practices Guide to Articles That Engage and Convert.

2016 China's Social Media Trend Report

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