SlideShare a Scribd company logo
1 of 42
Download to read offline
1 click devices
the life after smartphones
Carlo Brianza
CEO La Comanda
@carlobrianza
Caterina Falleni
UX Strategist Designer
@caterinafalleni
WKS Preview
Team Workout - 160m
1 Click & gestures Overview - 30m
We are spending so much time on our digital tools..
Is there life after smartphones?
From being locked into our screens
To an internet integrated in the world around us
shifting
our housesour body our world
around
facial body
through
vocal
vocalvocal facial body
One click interaction
nothing new…
One click is familiar to
all of us since always…
uber
food
delivery
clothes
Smartphonholic
App
enthusiast…
What’s the point of being afraid of the
zombies apocalypse
When you’re already a zombie?
“Technology was invented for human
beings to have more time for
themselves but what happened is that
time is consumed by technology.”
Anything is on demand in few mins, 24hr a day…
David Rose
“The smartphone is a confusing
and feature-crammed techno-
version of the Swiss Army knife,
impressive only because it is so
compact. It is awkward to use,
impolite, interruptive, and doesn’t
offer a good interface for much
of anything. The smartphone is a
jealous companion, turning us
into blue-faced zombies, as we
incessantly stare into its screen
every waking minute of the day.”
Technology	Technology
Dash Amazon
Click’n’Pizza
Click’n’Pizza
Trillio
Summarising
1. The Smartphone is a great tool IN MOBILITY
2. There are new experiences and interactions that could be
discovered when not in mobility (e.g. at home)
3. We need to provide dedicated tools instead of noisy ones
4. We need something easy and fast
5. We need to get out of screens to get back our empathy
What’s next?
Workshop Time
Think
your 1 click interaction
and make it!
1.www
2.how
3.€
Homework
Each topic
20’ team workout
10’ shared discussion
1.www
WHAT does it do?
WHY it’s better than a
smartphone?
WHO is your customer?
Think About
Benchmark
Market size
Competitors
u have 20 m
1.www
WHAT does it do?
WHY it’s better than a
smartphone?
WHO is your customer?
Think About
Benchmarks
Market size
Competitors
DISCUSSION TIME
2.how
DESIGN IT
Design the INTERACTION
MAKE the interactions
with your 3d tool
u have 20 m Think About
The User
The Function
The Experience
2.how
DESIGN IT
Design the INTERACTION
MAKE the interactions
with your 3d tool
Think About
The User
The Function
The Experience
DISCUSSION TIME
3.€
What Business Model?
It must be Affordable
and Profitable
u have 20 m Think About
Who gives you cash
How to monetise
How to scale it
3.€
What Business Model?
It must be Affordable
and Profitable
Think About
Who gives you cash
How to monetise
How to scale it
DISCUSSION TIME
VC Game
Silicon Valley VC scene
https://www.youtube.com/watch?v=3T6X-8oSPUE
2016
Rules
- Each team is both a startup and a VC
- Each VC has 10’000’000$ capital
- Each VC must invest ALL the capital, it can be given
all to one single startup or splitted
- A VC can not invest on himself
Round Robin’s
- Startup pitch: 3’
- VC feedback and investment: 3’ (1’xVC)
The WINNER
team will receive a
prize that could
potentially
change disrupt
his life
2016 VC Game can just start now!
The WINNER
team will receive a
prize that could
potentially
change disrupt
his life
Thank you
Carlo Brianza
CEO La Comanda
@carlobrianza
Caterina Falleni
UX Strategist Designer
@caterinafalleni

More Related Content

Similar to Frontiers of Interaction '15 - One Click Devices WKS

How to design more ethically engaging experiences (UCD 2016)
How to design more ethically engaging experiences (UCD 2016)How to design more ethically engaging experiences (UCD 2016)
How to design more ethically engaging experiences (UCD 2016)Neil Turner
 
Conversational Experiences for Humans
Conversational Experiences for HumansConversational Experiences for Humans
Conversational Experiences for HumansSebastian Krumhausen
 
Designing beyond the screen
Designing beyond the screenDesigning beyond the screen
Designing beyond the screenIn The Pocket
 
Concierge Onboarding: How to Make Customers Happy and Keep Them That Way
Concierge Onboarding: How to Make Customers Happy and Keep Them That WayConcierge Onboarding: How to Make Customers Happy and Keep Them That Way
Concierge Onboarding: How to Make Customers Happy and Keep Them That WayProcessStreet
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User InterfacesJason Mesut
 
Mobilising Brands Properly! - PREZENCE DIGITAL
Mobilising Brands Properly! - PREZENCE DIGITALMobilising Brands Properly! - PREZENCE DIGITAL
Mobilising Brands Properly! - PREZENCE DIGITALTim Bishop
 
The Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadThe Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadDoralin Kelly
 
Life Beyond Embodiment
Life Beyond EmbodimentLife Beyond Embodiment
Life Beyond EmbodimentLeandro Agro'
 
Digital Cartel (D.C) Corporate Profile
Digital Cartel (D.C) Corporate ProfileDigital Cartel (D.C) Corporate Profile
Digital Cartel (D.C) Corporate ProfileHammad Khan
 
Obvious User Interface
Obvious User InterfaceObvious User Interface
Obvious User InterfaceCody Landefeld
 
Chatbots & expérience client : comment les chatbots transforment l'expérience...
Chatbots & expérience client : comment les chatbots transforment l'expérience...Chatbots & expérience client : comment les chatbots transforment l'expérience...
Chatbots & expérience client : comment les chatbots transforment l'expérience...iAdvize
 
We're only human after all
We're only human after allWe're only human after all
We're only human after allPieter Baert
 
Why won’t my bank let me play?
Why won’t my bank let me play?Why won’t my bank let me play?
Why won’t my bank let me play?Aden Davies
 
Technology changing future
Technology changing futureTechnology changing future
Technology changing futureContract India
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User InterfacesPlan
 
The Impact of Technology on Human Relations
The Impact of Technology on Human RelationsThe Impact of Technology on Human Relations
The Impact of Technology on Human RelationsSoyoung Cho González
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityZugara
 

Similar to Frontiers of Interaction '15 - One Click Devices WKS (20)

How to design more ethically engaging experiences (UCD 2016)
How to design more ethically engaging experiences (UCD 2016)How to design more ethically engaging experiences (UCD 2016)
How to design more ethically engaging experiences (UCD 2016)
 
RoboChat Review.pdf
RoboChat Review.pdfRoboChat Review.pdf
RoboChat Review.pdf
 
Conversational Experiences for Humans
Conversational Experiences for HumansConversational Experiences for Humans
Conversational Experiences for Humans
 
Designing beyond the screen
Designing beyond the screenDesigning beyond the screen
Designing beyond the screen
 
Concierge Onboarding: How to Make Customers Happy and Keep Them That Way
Concierge Onboarding: How to Make Customers Happy and Keep Them That WayConcierge Onboarding: How to Make Customers Happy and Keep Them That Way
Concierge Onboarding: How to Make Customers Happy and Keep Them That Way
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
 
Mobilising Brands Properly! - PREZENCE DIGITAL
Mobilising Brands Properly! - PREZENCE DIGITALMobilising Brands Properly! - PREZENCE DIGITAL
Mobilising Brands Properly! - PREZENCE DIGITAL
 
The Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay aheadThe Future of UX: What designers need to know to stay ahead
The Future of UX: What designers need to know to stay ahead
 
Life Beyond Embodiment
Life Beyond EmbodimentLife Beyond Embodiment
Life Beyond Embodiment
 
Digital Cartel (D.C) Corporate Profile
Digital Cartel (D.C) Corporate ProfileDigital Cartel (D.C) Corporate Profile
Digital Cartel (D.C) Corporate Profile
 
Obvious User Interface
Obvious User InterfaceObvious User Interface
Obvious User Interface
 
Invisible ui seminar_short2
Invisible ui seminar_short2Invisible ui seminar_short2
Invisible ui seminar_short2
 
Iadvize frenchwebwebinar-201702bots-170207091635
Iadvize frenchwebwebinar-201702bots-170207091635Iadvize frenchwebwebinar-201702bots-170207091635
Iadvize frenchwebwebinar-201702bots-170207091635
 
Chatbots & expérience client : comment les chatbots transforment l'expérience...
Chatbots & expérience client : comment les chatbots transforment l'expérience...Chatbots & expérience client : comment les chatbots transforment l'expérience...
Chatbots & expérience client : comment les chatbots transforment l'expérience...
 
We're only human after all
We're only human after allWe're only human after all
We're only human after all
 
Why won’t my bank let me play?
Why won’t my bank let me play?Why won’t my bank let me play?
Why won’t my bank let me play?
 
Technology changing future
Technology changing futureTechnology changing future
Technology changing future
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
 
The Impact of Technology on Human Relations
The Impact of Technology on Human RelationsThe Impact of Technology on Human Relations
The Impact of Technology on Human Relations
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented Reality
 

Recently uploaded

ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作7tz4rjpd
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdfvaibhavkanaujia
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Yantram Animation Studio Corporation
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Servicejennyeacort
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造kbdhl05e
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...mrchrns005
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfSumit Lathwal
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxmapanig881
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Sitegalleryaagency
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social MediaD SSS
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 

Recently uploaded (20)

ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdf
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdf
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
 
How to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our SiteHow to Be Famous in your Field just visit our Site
How to Be Famous in your Field just visit our Site
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media306MTAMount UCLA University Bachelor's Diploma in Social Media
306MTAMount UCLA University Bachelor's Diploma in Social Media
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 

Frontiers of Interaction '15 - One Click Devices WKS