Three reasons why IA is hard to get right - elle geraghty content strategy - 2023 .pdf
Information architecture is notoriously hard to get right. There are a bunch of reasons for this, but three really stand out: Friction — there are many ways to create an information architecture, for example, by subject, user type or business priority. Time — often there's no one person within the business who has full oversight of the overall content detail and purpose, so frequent consultation is required. Evidence — stakeholders know that IA is important, but they often don’t know why or what's best practice. A combination of these three things makes building a great IA complex and time-consuming with high stakes. Elle Geraghty will help you develop a strategy to tackle these challenges through the lens of categorisation theory. Elle is a consultant content strategist from Sydney, Australia who specialises in large website redesign. Over the past 15 years, she's worked with Qantas, Atlassian, the Australian Museum, Virgin Mobile Australia and the Australian government. Elle also teaches and coaches content strategy and information architecture.... and through all this work she's developed a great IA categorisation system which she'll share with you in this talk.
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Three reasons why IA is hard to get right - elle geraghty content strategy - 2023 .pdf
- 1. www.ellegeraghty.com REASONS IA IS HARD TO GET RIGHT 3
- 2. Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government MA, Information and knowledge management Content strategist First Australians Capital HBF insurance Woolworths Art Gallery NSW ASIC IAG Sydney University City of Sydney Australian Museum Qantas Atlassian NSW Government Virgin Mobile Foxtel Dip, Graphic design Grad cert, Artificial intelligence 2 HELLO, I’M ELLE
- 5. 5 What are the biggest problems you faced?
- 6. 6 Google Page Get on with your life IDEAL JOURNEY
- 7. 7 JOURNEY Google Page Get on with your life Go wide Go deep Orientate
- 9. 9 FRICTION Photo by Sandeep Singh on Unsplash
- 10. 10 TIME Photo by Agê Barros on Unsplash
- 11. 11 EVIDENCE Photo by Julia Koblitz on Unsplash
- 12. 12 01 Subject types eg Dogs, Home, Insurance, Dresses 02 User groups eg Teacher, Media, Industry 03 User mindset eg Beginner, Expert 04 Ergonomic eg Highly trafficked content 05 Strategic value eg Indigenous focus, New product launch 06 eg Recycle more, Complete form on time Desired behaviours 07 Time eg Most recent, Next week, Wednesdays 08 Geography eg Closest to you, Postcode, Country 09 Alphabetical eg ABC 10 Template type eg Form, Video 11 Process eg Start, Beginning, End 12 Hybrid A hybrid of the above CATEGORISATION OPTIONS
- 14. www.ellegeraghty.com 14 Meetup Optimal Workshop lunch and learn https://optimalworkshop-1.wistia.com/ live/events/5ckpzofv0h Training workshops November - online www.ellegeraghty.com/training 1 2 Blog How to categorise content https://www.ellegeraghty.com/blog/ 2019/how-to-categorise-content 4 Slides www.slideshare.net/catellest/ introduction-to-information- architecture-elle-geraghty 3 WANT TO LEARN MORE?