Introducing the Content Canvas
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Taking strategy and making it understandable and visible can be really hard - especially in an agile product build environment. The content canvas is a tactic to make strategy more accessible. Learn what it looks like and how it can be applied.
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Introducing the Content Canvas
- 4. Radio production Project management
- 7. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
- 8. WHAT FLAVOUR OF CONTENT STRATEGY?
- 9. STRATEGY IS THE BIG PICTURE. IT IS A HIGH LEVEL PLAN TO ACHIEVE ONE OR MORE BUSINESS GOALS UNDER CONDITIONS OF UNCERTAINTY Jaime Levy - UX Strategy
- 14. Taking it from the etherial
- 15. To the concrete
- 17. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
- 21. THE HYPOTHESIS
- 22. WE THINK THIS PAGE/ CONTENT THINGY WILL …….. ………FOR USERS AND …………… ..FOR BUSINESS BY …………
- 23. USER TASK
- 24. USER TASK KEY USER
- 25. USER TASK KEY USER BUSINESS GOAL
- 26. USER TASK KEY USER BUSINESS GOAL FINDABILTY
- 27. USER TASK KEY USER BUSINESS GOAL FINDABILTY PATHWAYS IN: OUT:
- 28. USER TASK KEY USER BUSINESS GOAL FINDABILTY CONTENT ASSETS PATHWAYS IN: OUT:
- 29. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS PATHWAYS IN: OUT:
- 30. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW PATHWAYS IN: OUT:
- 31. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
- 32. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTION MEASURE
- 34. THE CONTENT CANVAS IS LIKE STRING - YOU CAN USE IT ANY WAY YOU WANT
- 35. IN PRACTISE
- 37. HURDLES
- 38. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
- 39. ACTIVITIES/ DELIVERABLES ▸ IA ▸ Auditing / mapping ▸ Interviewing and testing ▸ Workshops ▸ Coaching and sales ▸ Frameworks ▸ Customer journey maps and personas
- 40. SKILLS ▸ Systems thinking ▸ Project management ▸ Awesome communication ▸ Empathy ▸ Curiosity ▸ Persistance ▸ Big picture thinking
- 41. OUTCOMES ▸ Clarity ▸ Confidence ▸ $$$ ▸ Time ▸ Delight
- 42. FURTHER READING ▸ Kristina Halvorson - Content strategy for the web ▸ Donna Spencer - Card sorting: Designing usable categories ▸ Sara Wachter-Boettcher - Content everywhere ▸ Erin Kissane - The elements of content strategy ▸ Peter Morville and Louis Rosenfeld - Information architecture for the world wide web ▸ Karen McCrane - Content Strategy for mobile ▸ Janice (Ginny) Redish - Letting go of the words ▸ Colleen Jones - Clout: The art and science of influential web content ▸ Anne Handley and CC Chapman - Content rules ▸ Patrick Lynch and Sarah Horton - Web style guide ▸ Ann Rockley - Managing enterprise content ▸ Richard Sheffield - The web content strategist’s bible ▸ David Weinberger - Everything is miscellaneous ▸ George Lakoff - Women, fire and dangerous things