3. The age of the knowledge worker
Soft assets instead of hard
•Intellectual capital is important for organizations whose
strength is knowledge
•Intangible assets more valuable than material assets
4. The management theory: Man as
a machine
Execute Inventiveness
predetermined is
tasks dysfunctional
Technology
Hard and fast
the main
rules
resource
6. The laissez faire management
theory
Creative minds work better when left
alone
High degree of autonomy: Use of
adaptive, ad-hoc organizational forms
Flatter organizational hierarchy
7. Unique challenges for HR in
media and advertising
Recruitment and placement
•How to recognize creative minds?
Training and development
•Operational and cultural training challenges
•Can creativity be imbibed?
Compensation
•How to motivate ?
•What kind of incentive plan works?
8. Recruitment methods
Tie ups Consultants Referrals
with with
institutes experience
in the
industry
9. Selection criterion
Compatible to Talent, passion,
the Ability to work desire to work
organizational as a team and take
culture responsibilities
10. Placement: Internship and
trainees
Only those
Large
Paid less and who really
number of
made to do like what
trainees join
more work they are
every year
doing stay
11. Training: On the job for the job
The right
Talent Atmosphere mix for
media
12. Development: Awards for self
development
Work
published
Industry
recognition
Honor
Motivation and growth
13. Compensation: Monetary trends
Top level workers
very well paid
Not much rise in
pay initially
Entry level pay
very less
14. Motivation: Comfortable and
relaxed environment
Flexible timing No dress code Informal friendly
restrictions atmosphere
Respect for self Trust and greater Professional
esteem freedom development
