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The Wunderman
PowerPoint template
This document provides helpful instruction, samples and
tips on how to apply the Wunderman Brand Guidelines
to a PowerPoint presentation

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Getting started: applying the Wunderman
Brand Guidelines to a presentation
1. Open an existing presentation
2. Select all the slides you want to use, and copy and paste them
into this document
HINT:
 To select multiple slides that are not in sequence, hold down the control key and click on each slide.
If the slides you want are in sequence, click on the first slide, then hold down the shift key and click
on the last slide in the sequence. This will select all slides within that range.
3. Apply appropriate layout
You will need to decide which layout within the template best suits your content.
(ie. whether it will be an opening slide, a divider slide, a statement slide, or a text slide).
This is necessary, as PowerPoint will not automatically know which layout is required on a slide by slide basis.
See the following page for detailed instructions on how to apply layouts
Option 1: Copy and paste existing slides into this file

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Getting started: applying layouts
1. Make sure your 'home' tab is active.
2. Click on the 'layout' button
3. Choose the layout you want
4. „Reset‟ your layout
NOTE: If you have created content not using master placeholders, you will need to manually format the content to the
appropriate font, colour and size and position to match this template
NOTE: This step will ensure the slide
content is correctly formatted
according to the template.
1 2 3 4

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Getting started: applying the Wunderman
Brand Guidelines to a presentation
1. Download the .pptx template from the intranet
2. Save it as a .potx file. Your computer will automatically save it in a
location where powerpoint will recognize it as a useable template.
3. From the top menu, click on „file‟ – „new‟ – „my templates‟. A pop-up
window will appear. Choose the wunderman template.
4. Follow instructions as per slides 2 & 3
Option 2: Adding this document to your available templates

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Table of contents
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
What you will see in this presentation
Presentation title pages
Divider slides
Chart, text and column treatments
Special statements and quotes
Photography
Miscellaneous reference slides
Icon collection
slides 6-11
slides 12-17
slides 18-25
slides 26-31
slides 32-41
slides 42-48
slides 49-51

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Presentation
title page options
Section 1

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Presentation
title page
Presentation name. Date.
Client logo

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Presentation
title page
Presentation name. Date.
Client logo

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Presentation
title page
Presentation name. Date.
Client logo

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Presentation
title page
Presentation name. Date.
Client logo

11. introducing Wunderman

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Presentation
divider slide options
Section 2

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Getting started: adjusting the size of the white boxes
To resize the white boxes on your title page or divider pages:
1. Select the box and click on the 'format' tab at the top of your
screen
2. You can manually adjust the box size by clicking on the up or
down arrows beside the „height‟ and „width‟ options at the far
right hand side of the menu
Note:
The white boxes can not be part of the master. Therefore, once you apply
a DIVIDER master to a new slide, you must copy and paste the white boxes
from one of the samples onto the new slide, then size accordingly.

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Divider slide
options
The Divider slides use the white box treatment.
Sub-points can go here if applicable.

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Divider slide
options
Titles are century gothic bold, 66 point.
Sub-points are century gothic regular, 20 point.

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Divider slide
options
Highlight key words for emphasis.
Only use grey and one colour per slide.

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Divider slide
options
Size the boxes with enough white space to
accommodate the words.
Do not crowd them tight to the edges.

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Chart, text &
column options
Section 3

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Text slides
Slide titles
 Use sentence case so only the first letter of the first word is capitalized
 Font is Century Gothic Bold
Body copy
 Above 14pt use Century Gothic Regular
 Below 14pt use Cambria
Subheads and spacing
 If a subhead is14pt or smaller, use Century Gothic Bold,
all uppercase, purple
 If 16pt or larger, use Century Gothic regular, purple, sentence case
 The exception to this is in the tab chart format
 Spacing is 12 pt. „after‟, and line spacing is single

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3 Column sample
 Slide titles and column
headers are century gothic.
 Content font is Cambria.
 Spacing between paragraphs
is 6pt. ‘after’.
 Line spacing between
sentences is single spacing.
 Slide titles and column
headers are century gothic.
 Content font is Cambria.
 Spacing between paragraphs
is 6pt. ‘after’.
 Line spacing between
sentences is single spacing.
 Slide titles and column
headers are century gothic.
 Content font is Cambria.
 Spacing between paragraphs
is 6pt. ‘after’.
 Line spacing between
sentences is single spacing.
Column One Column 2 Column 3
SUBHEAD ALL CAPS SUBHEAD ALL CAPS SUBHEAD ALL CAPS

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Keep charts simple and use similar colors
Tertiary colours are to be used only to support the primary
and secondary colours when extra colours are needed.
$25.0
$18.1
$25.3
$46.2
$50.7
$52.8
Jan Apr July Oct Jan Apr
2010 2011

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Tertiary colours are to be used only to support the primary
and secondary colours when extra colours are needed.
Keep charts simple and use similar colors
Category 1 Category 2 Category 3

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Tab chart
Subtitle
One Two Three Four Five Six
Line one xx xx xx xx xx
Clean and simple xx xx xx xx xx
Adjust alignment of copy
depending on content
xx xx xx xx xx
Text should be left
justified, numbers right
xx xx xx xx xx
Highlight line for
emphasis
xx xx xx xx xx

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32%
68%
2008
Interactive
Non digital 56%
44%
2009
Interactive
Non digital
Pie chart sample on a colored background

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32%
68%
2008
Interactive
Non digital 56%
44%
2009
Interactive
Non digital
Pie chart sample on a white background

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Special statement
& quote options
Section 4

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Wunderman
statement slide
Use this template for big words or impactful statements.
Keep text to a minimum.

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There are many options
to choose from for
statements and quotes.
The new template primarily uses grey, white and
purple. Secondary colours are blue and pink. Colours
should be applied in a consistent manner. Don‟t forget
the importance of white space.

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Statement sample
staggering text
for interest.
You may stagger text on title slides
for visual interest. Do not do this if
your copy exceeds 3 lines at 66pt.
Use this technique sparingly.

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Wunderman ranked #2 on Advertising Age’s “A-list stand-outs”
of hot shops, delivering some of the year’s best work to
America’s top brands.
2011
“Wunderman is the world’s largest marketing services
agency, encompassing data, digital and direct services.”
2009
Direct/CRM: “Wunderman ranks #1 worldwide.”
2010

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Lester Wunderman
“What matters today are the
digital conversations with
and among consumers.”

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Using photography
Section 5

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Using imagery
Be honest with
yourself – do you
really need a
photo to
dramatize your
point? If it’s not
adding meaning,
you’re applying
make-up, and the
best advice is to
USE SPARINGLY .
1. Think hard 2. Crop hard 3. Cut out 4. Interesting
An easy way to make
an average shot
better, and bring
originality to it, is to
crop hard (as long as
you don’t render the
content meaningless).
Eliminating the background
from the subject is worth
considering if you want to
keep your backgrounds clean.
It may work best if used
throughout a document rather
than mixed with other,
squared-up imagery.
The exception to this is when
showing case studies, as our
end products are many and
varied.
Above all else, anything
visual has to engage
before it can inform. The
human eye has evolved
to notice the unusual, so
give yourself a head start
and look at the
‘Interesting’ section in
the ‘Explore’ section of
flickr.

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Imagery and type
1. HIGHLIGHTED METHOD
A solid box appears behind each line so that multiple lines have a ragged edge and a solid area behind. The
box can be black, white, or in one of the primary or secondary colours, and can be up to 50% transparent
providing the copy is clear and legible.
2. SOLID BOX
Alternatively, you can use a solid box behind the entire block of type as in example 2.
1. 2.

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Imagery and type
3. DIVIDING THE PAGE
Divide the page vertically or horizontally with your copy appearing on one side and your image appearing
on the other. The copy can appear on a white, charcoal or black background – do not use colors.
DO NOT:
Put type over images without a box
Use a coloured background behind the type on the divided pages
Use coloured type on coloured backgrounds

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Full bleed image
Use a DIVIDER layout for full bleed photos. This will
require manual adjustment of font position & box
size/colour dependant on your image.

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Photo
sample
Add a border and drop shadow
to images that are used on a
coloured background.

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Nick Moore
EVP, Chief Creative Officer, Wunderman
“Don‟t write an ad,
start a conversation.”

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Instruction on using
subdued images
The following 2 slides show how to subdue slide
content to emphasise a callout box over top of a
heavy text slide with images.

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Subdue text by changing the colour
SOLUTION
 This technique requires a bit of work. You must first of
all change all text to a light grey, as well as the bullets.
 You then select each photo individually, go to the
‘format’ tab, click on ‘colour’, then choose a pale
monochrome grey under the ‘re-colour’ section.
 This is a sample for a case study. Borders and drop
shadows were applied to the photos.

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Subdue text by changing the colour
Place call out in a box over top of the background.
Adjust the box size to accommodate the amount of text.
SOLUTION
 This technique requires a bit of work. You must first of
all change all text to a light grey, as well as the bullets.
 You then select each photo individually, go to the
‘format’ tab, click on ‘colour’, then choose a pale
monochrome grey under the ‘re-colour’ section.
 This is a sample for a case study. Borders and drop
shadows were applied to the photos.

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Miscellaneous
reference slides
Section 6

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Occurs in
1 in 100,000
to150,000
males.
Use simple graphics to
communicate ideas

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The network’s guiding principles
4
Shared
resource
delivery
2
Shared
accountability
3
Open
agency
model
1All
relationships
are local

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At Wunderman we believe marketing today is a conversation,
and the right conversation changes everything
Manifesto
Impactful Conversations
Optimize
Listen Anticipate Create Participate

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Wunderman Brand
Experience Scorecard®
Proprietary tools
Listen Anticipate
Brand Asset Valuator®
Loyalty Marketing Framework™
Customer Journey Audit
MONITOR MindBase™
The Listening Platform
AmeriLINK® US Consumer Database
Decision Track
Participate
Marketing Performance Evaluator™
VIEW™
Wunderman iMpact™
9-Cell Matrix™
Wunderman Search Advantage
Create

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Curious
A restless mind keeps our
work fresh
There‟s always more to discover
It‟s better to know why rather
than simply what happens
Eclectic
Learn from as many sources
as possible
Select and bring together the best
Good ideas can and do come
from anywhere
Defining
Creating new and better ways
Leading and shaping our
industry
Be brave and challenging
Connecting
Things work better together
No person is an island
Together we are stronger

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daily life but there are some
nate sparkle with new ideas,
ke us think in new ways and
ate new relationships. These
are the conversations that
define feelings and change
the behavior of consumers.
Thank you.

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Icon collection
Section 7
Please check the Brand Central Icon library for
additional icons, as they continue to be developed.

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icons
Analytics
B2B
Brand Asset
Valuator
Brand love
Chat
Consumer
electronics
Creative
CRM
Customer
profile
Data
management
Digital
Direct mail

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icons
eCommerce
Entertainment
Financial
services
Gap analysis
Healthcare
Home
Information
Insurance
Loyalty
Mobile RSS
Promotion
Retail 1

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icons
Retail 2
Sales support
Shopping
Social
Unique
Young
mothers

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Communication tactics
Banner ad
Billboard
Catalogue
Direct mail
email
FSI
High impact
DM
Magazine
On-line event
POS
Print ad
Radio

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Communication tactics
Search
SMS
Telemarketing
TV

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Content
Company
website
Webcast
Product
reviews
White paper
Sales
collateral

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Devices
Desktop
Smart Phone
Laptop
Tablet
Mobile

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Engagement tactics
Blog
Company
website
Event
Inbound call
Landing
page
Linkedin
Live chat
Partnership
Product
reviews
QR code
Registration
page
Sales
collateral

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Engagement tactics
Sales rep
Twitter
Virtual event
Webcast
White paper
YouTube
Facebook