What a brand is. What makes an awesome brand is a culmination of two things... Because of digital, and this movement that is now the NEW NORMAL – you have to stop and access how you are going to use digital to amplify your brand.

1. The 4 P’s of Personal Branding
WITH CASEY KNOX
+ resume tips
YOUR
BRAND
awesome

2. It’s someone’s gut
feeling about you.
It’s what people connect with,
and believe about you.
Your promise, your vision,
your values… conveyed.
What’s a
Brand?
PERSONAL

3. OVERALL
consumers trust
employees and CEOs
to get company culture,
product/service, and
operations information.
75%
of purchasing decisions
are based on emotion.
86%
of U.S. HR workers
said that a good online
reputation can have a
positive impact on
your chances.
Why does
Your Brand
Matter?

4. MY BRAND
• Director & Writer at acreative agency
• Full-time mom/wife
• Board American Advertising Federation & Make-A-Wish
• ProfessionalSpeaker

5. 22 TIMES THE CHARM
1. Babysitter
2. Jelly Bean Mascot @ Jelly Beans Daycare
3. Elf @ Christmas Parties
4. Prize Counter Attendant, Face Painter, Part Rep, Cook @
Clown Alley
5. Soup Maker, Cashier, @ Soup Masters
6. Candy Specialist, Cashier @ Candy Circus
7. Fry Cook, Cashier @ Chick-fil-A
8. Retail Associate @ American Eagle
9. Retail Associate @ Children’s Place
10. Bra Specialist @ Victoria’s Secret
11. Server @ Uno’s Chicago Bar & Grill
12. Server @ Ruby Tuesdays
13. Server @ J Alexander’s
14. Server, Bartender @ Rio Bravo
15. Server @ Texas Roadhouse
16. Marketing Manager @ Texas Roadhouse
17. Bank Teller @ SunTrust
18. Financial Service Rep @ SunTrust
19. Branch Manager @ SunTrust
20. Director of Sales AndMarketing @ Marriott
21.Account Exec, Director of Social Media @ AREA203
22.Director, Writer @ Southside Creative Group

6. What Makes
Your Brand
AWESOME?

7. DIGITAL HABITS
Your personal brand
needs a makeover…
Consistent Message/Story:
Bios + Content
Grow your following:
Follow, Tag, Comment, Location
Produce value:
Entertain, Advocate, Educate
Cool by association:
Brands, Causes, Colleagues

8. OFFLINE HABITS
Your personal brand
needs a makeover…
Join committees/boards:
AAF, Make-A-Wish, SMAC
Volunteer/attend at events:
Startup Week Chattanooga, AAF,
Political
Attend Conferences:
AAF, SXSW, Creative South,
TopCon, 99U, CROP
Professional Speaking:
Code & Creativity, Drink & Draw,
Colleges, Schools, AAF

9. SIGNS
Your brand needs amakeover…
1. On/offline identifiers don’tmatch
2. Lowprofessional/personal returns
2

10. What’s Your
AwesoME
Brand Style?

11. How do you see yourself?
The expert.
The self-promoter.
The helping hand.
The networker.

12. SELFICATION
o Project confidence
o Accepts compliments graciously
o Positive
o Sees everything as an opportunity
o Open to trying new things
o Humble
o Know what they like
o Don’t overcomplicate
o Trust their instincts
o Accountable
o Ability to self reflect
o Exhibits self discipline
o Impulsive
o Flirtatious or seductive
o Naïve
o Care only about appearance
o Feel entitled
o Lack of empathy
o Envious
o Competitive
o Extremelysensitive to criticism
o Extremelycritical of others
o Paranoid
o Cynical
o Little sense of humor
Self Confidence & Expression Narcissism & Low Self Confidence

13. #gymselfie
#petselfie
#halfnakedselfie #blurryselfie
#seatbeltselfie
#duckfaceselfie
How do you…
want to be seen?

14. How do you…
want to be seen?

15. How do you…
want to be seen?

16. THE EMOJIFICATION
OF LANGUAGE

17. THE EMOJIFICATION
OF LANGUAGE

18. THE EMOJIFICATION
OF LANGUAGE

19. Let’s play a game!
I’ll Show You Mine, If You Show
Me Yours…

20. Raise your hand first if…
You think you have the most
keyboards?

22. How
Do
Others
See
You?

23. GRAPHIC DESIGNER

24. EDITOR

25. WEB DEVELOPER

26. CAT LADY

27. “Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
- Gandhi
4 P’s of Personal Branding
Plugged-In
Proactive
Professional
Personable

28. As humans, we must be pluggedin to stay connected to today’sworld,
and tell our story.It is expected that we tell our story.The Internet
and mobile devices are the most effective way to do that,
consistently.
Plugged-In.

29. Tell yourstory, toguide your human truths.
Proactive.

31. YourName.com
Your personal brand
needs a makeover…
56% of all hiring managers are most impressedby a
candidate’spersonal website than anything else.
80% of creative managers want to hire creatives
with a website.
7% of job seekers actually have a personal website.
Wordpress
SquareSpace
Tumblr
GoDaddy
Build a website to showcase your work!
Behance
About.me
Dribbble
Instagram

32. YourName.com
1. Work (freelance and coursework)
2. Purpose/focus
3. Contact info
4. Some Copy
5. Brief bio
6. Testimonials
7. Social links
Content to include on your personal website

33. Set the example, rather than being someone else's.
Professional.

34. Be your friendly self.
Personable.

35. Your personal brand
needs a makeover…
When (if ever) is it okay to associate these things with your personal brand?
• Politics
• Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
Generally Speaking…

36. Tips#1
Hustle,
Hustle,
Hustle…

37. Tips#2
Buildaportfolio
ofwork.

38. Tips#3
Reachoutto
idols.

39. Tips#4
Volunteer.

40. Tips#5
Believein
unicorns.

41. Tips#6
Learntobe
aproblem
solver.

42. Design
Resumes
jessi.chambliss@gmail.com _ 256.996.7556 _ jessichambliss.com
J E S S I C H A M B L I S S
graphic designer
O B J E C T I V E
To gain experience in publication
and identity design while learning
from professionals in a collaborative
working environment.
S K I L L S
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Dreamweaver
C O U R S E W O R K
Identity design
Publication design
Package design
Poster design
Web design
Typography
Photography
Illustration
references upon request
E D U C A T I O N
Auburn University, Auburn, AL
Bachelor of Fine Arts in Graphic Design
Anticipated graduation: May 2016
Major GPA: 3.9 | Cumulative GPA: 3.9
Ireland Study Abroad | SPRING 2015
A W A R D S
Birmingham City Flag Redesign Winner | FALL 2015
Gold Award for Publication Design in Auburn University
Graphic Design Student Show, selected by juror
Ann Willoughby | SPRING 2016
Graphic Design Studio Award
Image I | FALL 2014
Typographics I | FALL 2013
Production Processes | FALL 2013
Auburn University Graphic Design Student Show
>> 2014 poster design, publication design, typography
>> 2015 identity design, book cover design,
poster design
>> 2016 identity design, publication design,
poster design, photography
Auburn University Dean’s List | 2013, 2014, 2015
Drawing Invitational Exhibition | SPRING 2013
W O R K E X P E R I E N C E
Widgets & Stone
CHATTANOOGA, TN
Intern | SUMMER 2015
Identity design, Publication design,
Poster design, Interface design,
Web management
Accel Graphics
FORT PAYNE, AL
Intern | SUMMER 2014
Identity design, poster design, research
Elizabeth’s Closet
FORT PAYNE, AL
Sales manager | SUMMER 2012, 2013
Sales, display design, styling
A C T I V I T I E S
Phi Kappa Phi Honor Society | 2015
College Student Ambassador | 2014, 2015
AIGA Auburn University Student Chapter | 2014, 2015
Moth Talks Coordinator | 2015
>> student-initiated forums discussing design
Tau Sigma National Honor Society | 2013, 2014, 2015
Studio 5 Art History Student Group | 2013, 2014

43. Design
Resumes
CONTACTSKILLS
VOLUNTEER WORK
EXPERIENCE
Design Intern | Liberty in North Korea
Summer 2014
This international non-profit organization is respected for
it’s progressive and creative approaches to communication
and awareness campaigns. I worked side by side with the
creative director and staff designers. Projects included
campaign websites, merchandise, brand materials for our
chapters, and social media content.
Designer | FourDesign
2015 - present
As one of 10 designers for this student-run design agency,
I designed and collaborated on various web, print, and
illustration projects for local clients.
Media Director | InterVarsity VT
2015 - present
As Media Director, I design and send out a weekly e-letter
as well as design promotional material, such as flyers,
posters, and logos, for events and conferences.
Freelance Designer
2013 - present
Projects include branding, event posters, logos, business
cards, and T-shirts for various clients.
Make a Mark Roanoke
March 2015
Participated in a 12 hour design-a-thon for charity. I
assisted in the redesign of a website for a volunteer run
camp for girls in Roanoke.
Radford Coffee Company
March 2016 - present
Volunteer at a local, non-profit coffee shop dedicated to
building up the community of Rio Coco, the river that is
the boundary line between Nicaragua and Honduras.
Able to work in both Mac and Windows
Extensive knowledge of the Adobe Creative Suite
Watercolor, illustration, and hand-lettering
Microsoft Office, Powerpoint, and Excel
Working knowledge of HTML/CSS3
703-939-7962
beccazimmerman.com
rebecz7@vt.edu
references available upon request
EDUCATION & HONORS
Virginia Tech
Blacksburg, VA - expected May 2016
BFA Visual Communication Design
GPA: in-Major: 3.8 Overall: 3.71
West Springfield High School
Springfield, VA - Jun 2012
GPA: 3.9
Deans List - 7 Semesters
BECCA ZIMMERMAN
Graphic Designer

44. Design
Resumes
Community Involvment
True You - Winter 2013 to Present
Facilitator and member of a personal development and life-transformation
retreat program.
Caitlin Elizabeth Foll
5873 Lake Resort Terr, APT D305 •Chattanooga, TN 37415 • (423) 305-4331 • folldesignandphotography@gmail.com • www.folldesignandphotography.com
Objective
Seeking Full Time Graphic Design Position
Graphic Design Experience
GRAPHIC DESIGNER, MOTIONVIEW SOFTWARE; HIXSON, TN -- APRIL 2014-OCTOBER 2014
Full-time Graphic Designer for Motion View Software. In charge of creating or modifying marketing items such as
advertisments, emailings, brochures, catalogs, etc. Also did some website layouts and a animated marketing video as well.
GRAPHIC PRODUCTION ARTIST, GRAPHIC SOLUTIONS; HIXSON, TN -- OCTOBER 2014- PRESENT
Full-time Graphic Production Artist for Graphic Solutions. In charge of printing many different types of jobs
from banners to small decals. I also from time to time set up proofs or create graphics for customers.
GRAPHIC DESIGN INTERNSHIP, CHAMBER OF COMMERCE; ATCHISON, KS -- SUMMER 2013
Worked for 5 weeks as a graphic design intern and put in a total of 150 hours. Projects included photography shoots,
designing travel itinerary brochures, designing the visitor’s guide for the city, and a marketing campaign for a major
city event --Taste of Atchison.
Education
Southern Adventist University, Collegedale, Tennessee-- B.S. Graphic Design, Graduated May 2014
References available upon Request
Skills
Work Experience
CIRCULATION DESK WORKER, MCKEE LIBRARY; COLLEGEDALE, TENNESSEE -- Fall 2009- JULY 2014
Working 10+ hours a week at circulation desk; responsibilities include opening/closing library, assisting students
in finding books and information, answering phone calls and transferring calls and/or answering questions, assisting
students with library computers.
SALES ASSOCIATE, BATH AND BODY WORKS; OTTUMWA, IOWA -- JUNE 2010-JULY 2011
Demonstrated skill in sales by welcoming customers, assisting them in finding products, answering questions, and
explaining current sales. Operated the cash register for sales and/or returns. Assisted during floor sets by removing
old signage and setting up new displays. Restocked shelves during slow times.

45. Design
Resumes

46. Video
Resume

47. Casey Knox
Managing Director & Writer
SouthsideCreative.com
423.505.9836
casey@southsidecreative.com
about.me/caseyknox
@CaseyMaeKnox
@SthsideCreative