The 4 P's of Personal Branding
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The document discusses personal branding and provides tips for developing and maintaining a strong personal brand. It outlines the 4 P's of personal branding as plug-in, proactive, professional, and personable. Regularly auditing and updating online profiles and content across social media platforms like Twitter, LinkedIn, and Facebook is recommended. Committing to consistent publishing and identifying your key messages are also described as important tactics for establishing and adapting a personal brand over time.
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The 4 P's of Personal Branding
- 1. PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES The 4 P’s of Personal Branding
- 2. ABOUT• Director at AREA203 Digital • Full-time mom/wife • President of the American Advertising Federation Chattanooga My life. }my identifiers
- 3. What’s a PERSONAL Brand? EDUCATION It’s someones gut feeling about you. It’s what people connect with, and believe about you. My promise, my vision, my values… conveyed.
- 4. 2 signs Your personal brand needs a makeover… ASSESSMENT 1. Your online/offline identifiers don’t match 2. You yield low professional/ personal returns
- 5. “Your beliefs become your thoughts, Your thoughts become your words, Your words become your ac7ons, Your ac7ons become your habits, Your habits become your values, Your values become your des7ny.” -‐ Gandhi 4 P’s of Personal Branding STRATEGY
- 6. As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently. Plug-In.
- 7. Tell your story, to guide the truth. Proactive.
- 10. owned
- 11. Set the example, rather than being someone elses. Professional.
- 12. Be your friendly self. Personable.
- 13. Identify Listen and find who you want to be. Devote Commit. Commit. Commit. Establish Create and establish messaging. Adapt Refine, reinvent, recreate. PersonalBrandRoadmap.
- 14. My Brand Your personal brand needs a makeover… TACTICS Audit static content and bios monthly: LinkedIn, About.me,Tumblr/ website Largest followings: Twitter / 2667 followers LinkedIn / 1762 connections Publish regularly to: Twitter, Instagram,Tumblr, Facebook Best returns: LinkedIn and Facebook
- 15. Questions?
- 16. Casey Knox, Director of Communications and PR Phone: 423 505 9836 Email: casey.knox@AREA203.com Web: about.me/caseyknox AREA203 Digital 1301 Riverfront Pky, Ste 112 Chattanooga, Tennessee 37402 AREA203.com AREA2oh3.com š ™ contact.