Verve provides location-aware mobile advertising and can target audiences based on their location. It has access to large mobile audiences and exclusive data and publishers not available elsewhere. Verve uses sophisticated technology to target audiences through location data, demographic data, and transactional data in a privacy-friendly way. It provides insights into campaign performance and can customize dynamic ads based on a user's location. Verve specializes in location-targeted campaigns to drive actions like store visits and app downloads for its retail, automotive, and consumer brand clients.

1. The leader in location-aware mobile advertising

2. Location, Location, Location . . .
In mobile, location is everything
Almost half of all mobile searches are
for location-aware information All of the top categories of mobile content consumption
have a strong connection to the users location:
News Entertainment
GOOGLE: 40% Dining / Going out Shopping
Navigation Sports
Weather Business
MICROSOFT: 53% Real Estate Travel
All mobile searches
took action
95% of smartphone users have 77%
looked for nearby information
contacted business after
accessing such info
88% within one day 79% use phone
for shopping
44% purchased
Source: Google, Microsoft

3. The Verve Difference for Guitar Center
UNIQUE AUDIENCES UNIQUE DATA & INSIGHTS UNIQUE TECHNOLOGY
Large audience of The most sophisticated
VLS identifies the most relevant
92,000,000 plus unique location-aware mobile ad
location data.
users*. Ranked 4th in size. platform available today.
Exclusive premium Mobile publishing platform
Exclusive premium publishers
partners not available used by hundreds of
provide better location data.
elsewhere. premier media companies
to power their mobile web
sites/ apps.
Rich demo and transactional
Unduplicated reach. data for audience targeting.
Multi-level location and
audience targeting.
Brand insights reporting with
Brand-safe high quality Pioneers in complex
every campaign.
destination sites. dynamic location–aware ad
creative and executions.
ABOUT US
Founded 2005, backed by Led by veteran mobile and Offices in NY, DC, Chicago
leading venture firms advertising executive team ,Dallas, Detroit, LA,
SF, Atlanta, San Diego.

4. Unique Audiences
News Sports Technology Latino Fashion
Games Family Business Entertainment Music
Food & Nightlife Travel Health Women
Weather

5. National Partners
With over 3000+ partners, we work with all the big guys in mobile . . .

6. National Partners: Associated Press (Exclusive)
The AP is the most trusted source for
Pulitzer prize winning breaking news
and among the largest producer of
quality sports and entertainment
content.
The AP has 297 bureaus and 4,000
members worldwide, the AP provides
the most complete coverage
for newsworthy events such as the
Olympics, Fashion Week, Academy
Awards and Presidential Election.
AP’s new innovative design resulted
in AP iPad being ranked the number
one free iPad application by Apple.

7. Exclusive In-market Depth
. . . but only Verve can also deliver unique endemic location-aware
inventory for contextual relevance to your location-targeted campaign
WESTERN MARKET
San Francisco DMA:
43 Publishers EASTERN MARKET
CENTRAL MARKET Philadelphia DMA:
Chicago DMA: 29 Publishers
91 Publishers

8. Unique Insights: Retail
Source: Verve Retail Study , 2011

9. Unique Insights: Automotive
Source: Verve Auto Study , 2012

10. Unique Insights: Post Campaign Reporting
Source: Verve Consumer Insights Reporting , 2011

11. Unique Technology
We can target any which way from Sunday, but really excel in
location-aware targeting and audience targeting
TARGETING PARAMETERS
Geo-location / Geo-fencing Verve Location Services (VLS) is the
leading location-based targeting
Country / State / County
technology available today
City / DMA / Zip
Device or Carrier
Verve Audience allows you to target
Content / Carrier your desired audience based both demo
and transactional data
Day / Daypart

12. Location Data: Select Offers
Verve specializes in developing the largest set of quality location data
for its proprietary Verve Location Service (VLS)
5%
CITY BLOCK LEVEL
Lat / Long
WiFi 20%
30%
Zip / User reg.
Location-based content
20%
Carrier IP 20%
20%
55%
20%
10%
VERVE METRO LEVEL COMPETITORS
The VLS parses every impression and derives the best available location data whether shared
by the user, device or carrier network or from inventory that has an endemic connection to the
targeted location (e.g. traffic / weather / news)

13. Location-Based Targeting to Drive Traffic
Within a single campaign, Verve will vary the execution based on the
quality of the location data
ACCURACY: BLOCK LEVEL
ACCURACY: METRO LEVEL
EXECUTION: GEO-FENCE
EXECUTION: GEO-AWARE
If VLS receives block-level data (lat/long & WiFi), we can provide dynamic messaging within
geo-fenced campaigns that can display more precise location messaging.
If VLS only receives metro-level data (carrier IP), the dynamic messaging will display all
locations, to cover a broader area via a geo-aware campaign.

14. Dynamic Messaging to Show Store Location

15. Dynamic, Location-aware Campaigns
We customize the ad execution and creative depending on the
available location data to maximize relevance
MOBILE BANNER (350X53) EXPANDS TO DISPLAY NEAREST A LIST OF OTHER NEARBY
APPEARS ON MOBILE WEBSITE STORE FROM USER’S LOCATIONS ARE LISTED ON
OR IN-APP CURRENT LOCATION THE LAST PANE

16. Location & Audience Targeting: Place Data
Verve has partnered with PlaceIQ, a “place-based” audience data provider.
Through analysis of the characteristics of physical locations, PlaceIQ turns
time and location into audience and context…
Place IQ enables audience targeting by When Verve receives a location-aware ad
understanding the attributes of real world locations impression it asks the PlaceIQ database what
and other factors, like time of day, and drawing it knows about that location and makes an ad
inferences about who is likely to be at that place at decision accordingly
that time

17. Delivering Custom Offers at the Store Level

18. Custom Offers at Store Level: Mobile Circular

19. Event reminder: Add to Calendar

20. Custom Audience Targeting: Demo and Transactional Data
Reach your target audience based on segments built from rich
demographic and transactional data in an anonymous and privacy-
friendly way
Verve has partnered with offline data providers to
LOCATION DATA
access the best available consumer data and develop
custom segments to meet your objectives
Household income
We then identify the geographic “clusters” of the exact
Purchase history people you want to reach and deliver your message
only to those “clusters”
Age / Gender
How we can target luxury auto buyers
Education level ① We identify consumers with your target HHI
② We overlay that with consumers who have purchased a
luxury vehicle but not in the last 3 years
③ We identify the “clusters” of these consumers (where
the population density of these consumers is greatest)
④ We match location data from mobile users and deliver
your ad only to those “clusters”

21. Audience Targeting: Search Data
Verve has partnered with Google to develop custom site lists using anonymous search
data, combined with demo data aggregated by Google, to determine which sites index
toward custom sets of attributes.
Verve can target sites that have high
indexes for users who have searched
for certain keywords . . .
And also index toward certain
demographics such as:
Household income
Age / Gender / Education
Language
For example, we can target website
populations of affluent, educated women who
are interested in beauty products.

22. Case Studies & Best Practices

23. Radio Shack
Strategy:
Advertise on high-indexing mobile web sites &
apps nationally throughout the Verve Network to
drive traffic in to Radio Shack retail locations.
Goal:
• Drive in-store traffic
• Drive purchase of specific holiday items
Execution:
• E-circular
• Dynamic messaging
• Carrier/Handset Targeting w/ Upgrade
Messaging
• Verve Location Services for geo-targeting
• Geo-Fencing: 30 mile radius around each retail
location
• Day parting
• A / B offering
Results:
• Overall, CTR is strongest for the e-Circular, at 0.96%
• Spike seen for Black Friday and Cyber Monday dates
• CTR highest on Friday and Saturday among all carriers
• For dynamic ads performance peaked on Tuesday and
Wednesday

24. Burger King: Whopper Wednesday
Strategy:
Connect with hungry people who are “on the
go” and using their mobile device to search for
local news and information about lunch
options.
Goal:
• Drive in-store traffic on Wednesdays.
• Increase sales of the Whopper.
• Increase the likelihood of repeat
restaurant visits
Execution:
• Tap to Map
• Tap to Calendar
• Verve Local Service for geo-targeting
• Geo-Fencing: 30 min. driving radius around
each restaurant location
• Day parting
• A/B testing
• Dynamic ads
Results:
• Peak traffic right before, during and after the lunch hour.
• Both rich media units performed as above average.

25. Kohl’s
Strategy:
Reach Kohl’s customers on
entertainment, lifestyle and home/family
mobile web sites they frequently visit at the
peak of the holiday shopping season.
Goals:
• Drive awareness and downloads of the
new Kohl’s mobile app.
• Increase mobile sales and in-store
visits
Execution:
• Static banners (90%)
• Interstitials (10%)
• Index Targeting (Women 25-54)
• Verve Local Service for geo-targeting
Results:
• Achieved 1.63% CTR

26. Burger King: Free Fries Friday
Strategy:
Use mobile to introduce consumers to Burger
King’s new French fry product and cause
excitement around the Free Fries Friday
promotion.
Goal:
• Drive traffic to BK restaurants
• Get consumers to sample the new fries on
Free Fries Friday
• Increase the likelihood of repeat
restaurant visits
• Increase conversation volume about the
new fries
Execution:
• Tap to Map
• Tap to Calendar
• Verve Local Service for geo-targeting
• Geo-Fencing
• Day parting
• A/B testing
• Dynamic ads
• Social media integration
Results:
• Above average CTR on all ad units
• Mobile media blitz contributed to 37% lift in store traffic

27. Chevy
Strategy:
Reach mobile savvy consumers who are
considering a big purchase towards the end of
the year. Targeting strategy was to focus on
the Chicago DMA, placing ads on news
content.
Goal:
• Build awareness of the new Chevy Sonic.
• Promote regional “year end” sales efforts.
• Extend and reinforce the 100 Years of
Chevrolet national campaign effort on a
DMA level.
Execution:
• Standard, static banners w/ link to Chevy
mobile landing page.
• Expandable banners w/ link to Chevy mobile
landing page.
Results:
• Above average CTR of .57%
• Best performing day was Saturday.
• Highest traffic peak is between the hours of 10 p.m. and 1
a.m. due to consumer news browsing after hours.

28. Nissan (Tier II Regional)
Strategy:
Connect with mobile users in 52 DMAs to
further promote Nissan’s holiday sales
event and drive purchase intent.
Goal:
• Increase awareness of Nissan’s regional
holiday sales event.
• Increase dealer traffic before end of
year.
Execution:
• Standard, static banners w/ link to the
Nissan’s mobile landing page.
• DMA targeting
• A/B testing ( by DMA)
Results:
• Overall campaign CTR of .91%
• Best performing DMA was Atlanta
• Most activity Thursday through Saturday between 5
p.m. and 11 p.m. when auto-intenders are actively
researching vehicles and getting ready to visit dealers

29. Thank you
Casey Dennehy
Regional Director of Western sales
casey@vervewireless.com
Interactive demo available at
vervewireless.com/adshowcase

30. Rich media
Interactive features
Coverflow Twitter / Facebook
Carousel Countdown
Swipe Grid
Gallery Image Pan
Video player Paint
360 Spin Wipe
Puzzle Form
Map viewer
Response mechanisms
Tap to call Tap to video
Tap to calendar Tap to website
Tap to map Tap to e-mail
Interactive demo available at
vervewireless.com/adshowcase

31. 3. Consumer Insights & Measurement

32. 3. Consumer Insights & Measurement

33. 3. Consumer Insights & Measurement