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caseorganic.com

Designing for privacy in
mobile and web apps
Interaction '14
Amber Case
@caseorganic
caseorganic.com
caseorganic.com

Part I:

Present Day
caseorganic.com

What is
Privacy?
caseorganic.com

The ability to have control
over where your content goes
and who it is accessed by.
caseorganic.com

The ability to choose what
content you share, view and
access without being tracked.
caseorganic.com

Privacy is the ability
not to be surprised.
caseorganic.com
caseorganic.com

Privacy can also be a feeling
or perception of security.
This perception of security can
be designed.
caseorganic.com
caseorganic.com

Privacy on the Web
Old Web:
Social silos don't exist. Where you go on
the web is not tracked
New Web:
Logged into FB, Google: everything you
look at is tracked
caseorganic.com

“We invest much of our lives into
virtual ‘condos’ that anyone can
walk into and do what they like.”
-@rahulsen79
caseorganic.com

We're all
sharecropping

indiewebcamp.com/sharecropping
caseorganic.com

Changing user interfaces

twitter.com
caseorganic.com

How can we design for
privacy?
1. Temporary Solution (Privacy by Design)
2. Longer term Solution (Data Ownership)

Privacy by Design: Ann Cavoukian, Ph.D. Information & Privacy
Commissioner, Ontario, Canada. http://www.privacybydesign.ca/
caseorganic.com

Part II:
Privacy by
Design
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Smartphone Cameras
caseorganic.com

Google
Glass
caseorganic.com

What was different?
•

Design and product launch

•

Developer on-boarding fail

•

Secrecy/Mystery/Exclusivity

•

Closed system

•

Too many features

•

Price
caseorganic.com

Results
•

Reduced play

•

Confusion

•

Pseudo-elite status

•

Fear

•

Speculation
caseorganic.com

Questions people ask me when I’m
wearing Google Glass
caseorganic.com

Compare to iPhone
Developer Launch
Development tools available before
new hardware/OS released
• $99 fee
• Launch: many apps
• People had phones already
caseorganic.com

Trying to "Calm"
the device
Headbanding: “moving
one's Glass before entering
an establishment"
caseorganic.com

Half of privacy is perceived
The idea of privacy is socially created and
attached to behavioral norms.
Behavior can change when norms change.
caseorganic.com

Success
Narrative (formerly Memoto)

http://getnarrative.com/
caseorganic.com

Why?
•Designed
•Built

to be "calm"

upon previous products (iteration)

•Clearly

defined. (Lifelogging device).

•Not

at eye level. Small friendly rounded
corners

•Not

immediate (download later)
caseorganic.com

Part III:

Building privacy into
mobile and web apps
#dataprivacy
caseorganic.com

1. Get a privacy policy
Privacy policies are regret
management tools.
Only 30% of mobile app
developers have one.
caseorganic.com

Minimum Viable Privacy Policy:
Who you are (identity and contact details),
Categories of personal data the app wants to
collect/process,
Why the data processing is necessary (for what
precise purposes),
Whether data will be disclosed to which third
parties
Data withdrawal rights and account deletion policy
https://www.iubenda.com/blog/2013/06/10/the-need-for-privacy-policies-in-mobile-apps-an-overview/
caseorganic.com

2. Simplify and Consolidate
Privacy policies should be easy
to understand
Create two sections – Plain Text
and Legalese
caseorganic.com

Terms of Service; Didn't Read
MEDIUM
Reserves the right to use your name and content for
any purpose forever, even if they get acquired in
the future.
Wikia
Communities don't own their content and can't
transfer it off their site.

tosdr.org (thanks bret.io!)
caseorganic.com

How many of you have
read the entire iTunes
privacy policy?
caseorganic.com

What about Creative Commons?
caseorganic.com

3. Allow people to access /
export their data
caseorganic.com

4. Privacy by design vs. privacy by
disaster
Privacy consideration should be
incorporated into every aspect of
your app.
Web, legal, user experience, messaging,
marketing and development.
Act now or be forced to act later.
caseorganic.com

5. Consolidate and simplify
settings and permissions
Make controls
easy to access.
On/off switches,
simple settings.
caseorganic.com

6. Contextual Privacy
Instagram, Facebook,
Foursquare do this well.
Expose privacy controls
with every piece of
content that can be
created or shared
caseorganic.com

7. No one is perfect
Hosting user data is a
privilege, not a right
Apologize immediately if
you make a mistake. Fix
the problem immediately
caseorganic.com

8. Authentication and Permissions
•

Allow for
temporary
authenticatio
n
Show data
options and
time
caseorganic.com

8. Authentication and Permissions

When in doubt
give control
caseorganic.com

9. Community Involvement
caseorganic.com

10. Be Clever: Accomplish your
goals in the least amount of
moves*

*even/especially if it takes more time
to think about the solution.
caseorganic.com

Part IV:

The Future of
Privacy and Data
Ownership
caseorganic.com

Easier to Consume
vs. Create
caseorganic.com
caseorganic.com

Own your own data
Build your own website

Use social networks for
distribution
Web frameworks will emerge
that will make this easier
caseorganic.com

What
happened?
caseorganic.com

Blogs

| RSS Readers
caseorganic.com

2003: RSS/ATOM WARS
caseorganic.com

Pingbacks/
Trackbacks:
a way to tell if someone
linked to your site
caseorganic.com

Pingback Spam
caseorganic.com

Picking up from where 2003
left off
. Need a way to own our data
1. Learn and improve on what
we're doing!
2. Just implement something
caseorganic.com

POSSE
Publish (on your) Own Site, Syndicate
Elsewhere
Tweet is published to your own site and sent by
your domain to Twitter

indiewebcamp.com/POSSE
caseorganic.com

PESOS
Publish Elsewhere, Syndicate (to
your) Own Site

indiewebcamp.com/PESOS
caseorganic.com

Webmentions

indiewebcamp.com/PESOS
caseorganic.com

Webmentions
caseorganic.com

Indiewebcamp.com
caseorganic.com

Why do we need an IndieWeb?
Afraid of losing your photos and files
1 Frozen account due to violated TOS
2 Lost content due to acquisition
3 Silos profiting off your data
4 The ability to create again

indiewebcamp.com/why
caseorganic.com
caseorganic.com

Freedom!
The freedom to decide what content and
what types of content to publish, and to
store over time
Control your UI/UX – you decide
Own your content forever
indiewebcamp.com/why
caseorganic.com

Homestead, don't Sharecrop!
A home for your data
•

Your blog becomes a creative outlet
for you + learning place for new stuff

•

Hyperlinks on the open web, giving
web back its richness

www.onebigfluke.com/2012/07/focusing-on-positives-why-i-have-my-own.html
caseorganic.com

Thank you!
caseorganic.com

Interaction '14
Amber Case
@caseorganic

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