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CONNECTED CONTENT: 

THE FUTURE OF INFORMATION
IA SUMMIT 2018
CARRIE HANE
@CARRIEHD
#IAS18
CHAOSPhoto by Cristina Gottardi on Unsplash
MORE
MORE
MORE
FASTER
FASTER
FASTER
MOVE FAST AND BREAK THINGS
Facebook’s Former Motto
VISION FOR A BETTER
FUTURE
PEOPLE
SYSTEMS
@carriehd #IAS18
10
AUDIENCE
HOW DO THEY THINK?
BANDS
GOOD PLACE
TO CATCH A
CONCERT
TOURS
VENUES NEAR ME
WHAT DO THEY WANT?
@carriehd #IAS18
TEAM 11
@carriehd #IAS18
SINGLE REPOSITORY OF CONTENT FOR ALL DEVICES 12
A NEW WAY OF APPROACHING
DIGITAL CONTENT
@carriehd #IAS18
SHAMELESS SELF-PROMOTION 14
DESIGNING CONNECTED CONTENT - THE BOOK
WHAT GAME IS THIS FROM?
MODEL-FIRST
https://commons.wikimedia.org/wiki/File:Quartz_oisan.jpg
@carriehd #IAS18
STRUCTURED CONTENT LAYERS 18
1. WHAT WORLD DO
YOU OPERATE IN?
@carriehd #IAS18
1. WHAT WORLD DO YOU OPERATE IN? 20
Music OutdoorsPizza
@carriehd #IAS18
21DOMAIN MODEL FOR LIVE MUSIC
2. HOW DO YOU FIT
INTO THAT WORLD?
@carriehd #IAS18
CONTENT MODEL FOR TICKET SELLER 23
@carriehd #IAS18
CONTENT MODEL FOR TICKET SELLER 24
3. DESIGN THE
CONTENT
RESOURCE
BEFORE
REPRESENTATION
@carriehd #IAS18
THINK WIKIPEDIA 27
Content Type =
Performer
@carriehd #IAS18
THINK WIKIPEDIA 28
Content Type = Act
@carriehd #IAS18
USE THE CHUNKS TO DESIGN USEFUL CONTENT 29
Who is this act?
Content Type Attribute Example Content
Lineup Lineup Name U2
Performer Performer Name Bono
Performer Years Active 1976 - present
What kind of music do they play?
Content Type Attribute Example Content
Genre Genre Name Rock
@carriehd #IAS18
USE THE CHUNKS TO DESIGN USEFUL CONTENT 30
When are their concerts?
Content Type Attribute Example Content
Tour Tour Name Experience + Innocence
Tour Tour Dates May 2, 2018 - November 10, 2018
Performance Date June 17, 2018
Venue Venue Name Capital One Arena
Venue City, State Washington, DC
How can I get tickets to the show?
Content Type Attribute Example Content
Tickets URL Buy tickets
4. CREATE A SYSTEM TO
MANAGE THE CONTENT
@carriehd #IAS18
CONTENT MANAGEMENT SYSTEM 32
Content Type Description Field Label Field Type
Performer Individual who performs music First Name Plain Text
Last Name Plain Text
Birth Name Plain Text
Birthdate Date
Birthplace Plain Text
Biography Rich Text
Instruments
Played
Multiselect List
5. CREATE THE
REPRESENTATIONS
$.ajax({
type:"GET",
url:"https://app.ticketmaster.com/discovery/v2/events/G5diZfkn0B-bh.json?apikey={apikey}",
async:true,
dataType: "json",
success: function(json) {
console.log(json);
// Parse the response.
// Do other things.
},
error: function(xhr, status, err) {
// This time, we do not end up here!
}
});
@carriehd #IAS18
ATOMIC DESIGN 35
http://bradfrost.com/blog/post/atomic-web-design/
@carriehd #IAS18
RESOURCE TEMPLATES 36
<html>
<head>
<title>[ActName TourName TourDates]</title>
</head>
<body>
<h1>[ActName]</h1>
<h2>[TourName]</h2>
<p>[TourStartDate - TourEndDate]</p>
<h3>Tour Stops</h3>
<p>[PerformanceCityState], [PerformanceDate]</p>
<a href="TicketURL">Get Tickets</a>
</body>
</html>
@carriehd #IAS18
INDEX TEMPLATES 37
<html>
<head>
<title>[Summer 2018 Tours]</title>
</head>
<body>
<h1>Summer 2018 Tours</h1>
<h2>[ActName]</h2>
<p><a href="[Tour]">[TourName]</a><br/>
[TourStartDate - TourEndDate]<br/>
<strong>Stops</strong><br/>
[PerformanceCityState]</p>
<a href="TicketURL">Get Tickets</a>
</body>
</html>
IT IS EASY TO PUT PIXELS TOGETHER
WHEN YOU’VE ALREADY MADE
DECISIONS.
Nicole Fenton
Words As Material
6. MAKE PATHWAYS
THROUGH YOUR
CONTENT
@carriehd #IAS18
MENUS 40
@carriehd #IAS18
CONTEXTUAL NAVIGATION 41
@carriehd #IAS18
URLS ARE NAVIGATION TOO 42
http://www.findtickets.com/performers/bono
http://www.findtickets.com/performers/
http://www.findtickets.com/acts/u2
http://www.findtickets.com/acts
http://www.findtickets.com/performers/:performer_name
http://www.findtickets.com/acts/:act_name
PLOT TWIST
SORT OF
THE FUTURE IS NOW
CHANGE IS
CONSTANT
DEVELOP YOUR
SKILLS
TRADE FACILITATION
THE IMPORTANT
THINGS IS
NOT TO STOP
QUESTIONING
HOW DOES THIS
APPLY TO THE WORK
YOU’RE DOING?
#DCCbook
@carriehd #IAS18
MODEL- AND CONTENT-FIRST RESOURCES 49
Content First – Design Last

https://www.smashingmagazine.com/
2015/02/design-last/
Content-First Prototyping

https://www.smashingmagazine.com/
2016/05/content-first-prototyping/
Content-First Web Design: What It's
About and How to Get Started

https://blogs.adobe.com/creativecloud/
content-first-web-design-what-its-about-
and-how-to-get-started/
Positing 3 axes of web design (possibly 4)

smethur.st/posts/176135864
Designing Connected Content

Mike Atherton and Carrie Hane
Content Design

Sarah Richards
Web Content Management 

Deane Barker
Every Page is Page One

Mark Baker
Responsive Web Design

Ethan Marcotte
Content Strategy for Mobile

Karen McGrane
THANK YOU
CARRIE HANE
@CARRIEHD
WWW.TANZENCONSULTING.COM
GET THE #DCCbook:
DESIGNING CONNECTED CONTENT

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Connected Content: The Future of Information