Presented to the IIBA (International Institute of Business Analysis) Pittsburgh, PA Chapter on February 8, 2016. Most Business Analysts have plenty of experience when it comes to mapping database fields across a system interface, but where do you put those fields in a user interface? As BAs, we're used to wearing different hats: Project Manager, Tester, Developer. But since the invention of the iPod, everyone is becoming more aware of User Experience. We've all experienced a hard-to-use website or those old green screen applications where you had the F-Key menus memorized by the end of your first month. But F-Keys and clicking through ten pages of options to get to the submit button won't cut it anymore. In this presentation Carol Smith walks us through some basics to help you create a User Experience that won't make your end users to throw up their hands in frustration. Methods such as user focused interviews, card sorts and usability testing best practices are introduced with the intent that BA's can use these tools immediately in their workplace.

1. IIBA February 8, 2016

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3. http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/1892/Business-Analysis-and-User-Experience.aspx
http://www.siolon.com/blog/the-necessary-convergence-of-business-analysis-and-user-experience/
http://www.jamieclouting.co.uk/2012/12/blending-business-analysis-with-user-experience-the-baux-continuum/
http://seyekuyinu.com/the-business-analyst-versus-the-user-experience-analyst/
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4. Business Analysis and User Experience
http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/1892/Business-Analysis-and-User-Experience.aspx
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5. BusinessAnalysisandUserExperience
http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/1892/Business-Analysis-and-User-Experience.aspx
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6. Business Analysis and User Experience
http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/1892/Business-Analysis-and-User-Experience.aspx
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7. Define
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11. Three Circles of Information Architecture/UX by Peter Morville
http://semanticstudios.com/user_experience_design/
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12. Drawings of Affordance: http://paaralan.blogspot.com/2010/09/affordance-and-educational-games.html

13. Photo by Greyerbaby http://pixabay.com/p-49361

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17. http://www.flickr.com/photos/mrjkbh/ via http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en
http://www.flickr.com/photos/caharley72/ (Christopher Alison Photography) via http://creativecommons.org/licenses/by-nc-nd/2.0/

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21. https://www.flickr.com/photos/10419299@N06/5639386309/in/photolist-9Akk5r-3MAXCb-4quMpM-9gKYJ6-7vTJKc-5TAbfV-5pJyoN-4Fru7K-5BkosD-4emfRn-5KMwHc-ajJzKz-5SYdSP-5AY4Ub-
5cqBp6-bQPZHz-3eg6BK-c3c2mA-63EuC4-6cZEso-9brmYr-6jms8Z-46GnZi-ju763e-3NSyxt-a7ZhRf-aK2zWa-4i42rA-5T7ncR-qA2ZZj-xzzf8-xzyHu-oE3tpw-nuWL1-5pESsX-zduXT-dNiTBz-6daLaG-
E4iZ4-3dGAD-t773s-ortje-7TED7w-m7kBV-f6ZJw3-oYaVe-6VgJwN-3GpdxD-3ewK5-3KKdMS

22. http://www.flickr.com/photos/rosenfeldmedia/ via http://creativecommons.org/licenses/by-nc-sa/2.0/
Search Results on “card sort” + activity, December 2015 using Google Images.
https://www.google.com/search?q=3x5+cards&espv=2&biw=1600&bih=809&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjp9dW_gs7JAhVBJB4KHW7PDy0Q_AUIBygC#tbm=isch&q=card+sort+activity

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Optimal Sort, Optimal Workshop - http://www.optimalworkshop.com/

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http://creativecommons.org/licenses/by-sa/2.0/
http://www.flickr.com/photos/raphaelquinet/513351385/sizes/l/in/photostream/
http://www.flickr.com/photos/raphaelquinet/
Usability Testing

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32. http://www.flickr.com/photos/camknows/ via http://creativecommons.org/licenses/by-nc-sa/2.0/

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Tim Morgan IMG_4404
https://www.flickr.com/photos/timothymorgan/2530425949/in/photolist-4RB6tB-4REupG-4RB3v4-4RA55x-4RzuUn-4RzDJX-4RyHuD---------------
4RBarM-4RATpR-4RH7FA-4RFfoE-4RB9uz-4RAYyx-4RB5sk-4Rzssp-4RyNCn-amURdc-6E3Mzj-619CNm-619CNf-615iz2-615iyx-615izx-615izc-615iyK-
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http://www.flickr.com/photos/rosenfeldmedia/ via http://creativecommons.org/licenses/by-nc-sa/2.0/
Card Sorting

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Gaffney, Gerry. (2000) What is Card Sorting? Usability Techniques Series, Information & Design.
http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp
http://www.flickr.com/photos/richtpt via http://creativecommons.org/licenses/by-nc-sa/2.0/

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Optimal Sort, Optimal Workshop - http://www.optimalworkshop.com/

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Gaffney, Gerry. (2000) What is Card Sorting? Usability Techniques Series, Information & Design.
http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp

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Optimal Sort, Optimal Workshop - http://www.optimalworkshop.com/

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http://creativecommons.org/licenses/by-sa/2.0/
http://www.flickr.com/photos/raphaelquinet/513351385/sizes/l/in/photostream/
http://www.flickr.com/photos/raphaelquinet/
Usability Testing

49. Image from Steve Krug’s “Rocket Surgery Made Easy“

50. PrioritizeTest Update Test
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52. http://www.flickr.com/photos/dwulff/12256075/sizes/m/in/photostream/
http://www.flickr.com/photos/dwulff/

55. ChiChaCha - https://www.flickr.com/photos/chichacha/2471138966/in/photolist-4Lnewf-cRCzz3-4SZUX9-oq3abM-3NqSR-9SfMm-3KAuRV-8sBf5d-ngpiNe-
CSgJ9-5F1ua6-9CrdLg-64eMPL-i2yCSA-68KsUW-68Ksyh-9TbmoU-beqhNT-6fGATS-7kwmFC-9xve19-6wSrga

56. Photo by Roebot at http://www.flickr.com/photos/roebot/2964156413/
http://www.flickr.com/photos/nzdave/491411546/sizes/o/in/photostream/
http://www.flickr.com/photos/nzdave/
Participant
observed through
2 way mirror and
on screens

57. Photo by Roebot at http://www.flickr.com/photos/roebot/2964156413/

58. (Yes, this is an old idea; a great one!)

60. Jeff Gothelf - http://blog.usabilla.com/5-effective-ways-for-usability-testing-to-play-nice-with-agile/

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62. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. By Steve Krug

63. Adapted from: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. By Steve Krug

64. Adapted from: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. By Steve Krug

65. Eric Ries @ericries via @MelBugai on Twitter at LeanStartupMI in 2011

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69. Business Analysis and User Experience
http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/1892/Business-Analysis-and-User-Experience.aspx
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72. in/CarolJSmith
@Carologic
slideshare.net/carologic