It is no longer acceptable to be good enough you need to be exceptional in the eyes of your customers. Giving your customers a HUG - Hear Understand Give back incredible value - is a powerful way to stand out so your customers choose you instead of your competitors.

1. Q. HOW DO YOU ACCELERATE SALES?
A. GIVE YOUR CUSTOMERS A HUG
Hear Understand & Give back value

2. MAKE IT A BIG HUG

3. Q.WHAT ARE THE BENEFITS OF GIVING
YOUR CUTOMER A HUG?
A. CUSTOMERS KNOW YOU CARE
BUT THAT’S NOT ALL….
Hear Understand & Give back value

4. BY GIVING CUSTOMERS
A HUG YOU…

5. BUILD RAPPORT

6. RAPPORT
“To get anybody to buy from you requires three
things: rapport, logic and emotion. Rapport
means that the buyer trusts you. Logic means
that buying makes sense. Emotion means that
buying feels good. Use all three tools.
”
Mark Sanborn – Training Leadership

7. GIVE CUSTOMERS
REASONS TO
TRUST YOU

8. TRUST
“The toughest thing about the power of
trust is that it's very difficult to build and very
easy to destroy. The essence of trust building is
to emphasize the similarities between you and
the customer.
”
Thomas J Watson- CEO and chairman of IBM

9. INCREASE
CUSTOMER
RETENTION

10. RETENTION
When you serve the customer
better, there is always a return on your
investment
Kara Parling-Marketing advertising writer
“
”

11. SHARE YOUR
BRAND STORY

12. STORY
Facts do not persuade, feelings do. And
stories are the best way to get at those
feelings
Tom Asacker-Best selling author
”
“

13. GIVE YOUR CUSTOMERS
REASONS TO
BE LOYAL

14. LOYALTY
If you do build a great experience, customers
tell each other about that. Word of mouth is
very powerful
“
”
Jeff Bezos, CEO Amazon.com

15. DEVELOP RELATIONSHIPS

16. RELATIONSHIPS
Whatever your business is, talk to your
customers and provide them with what they
want. It makes sense
“
”
Robert Bowman, CEO Major League Baseball Advanced Media

17. CREATE
HAPPY
CUSTOMERS

18. HAPPY CUSTOMERS
A man without a smiling face
must not open a shop
Chinese proverb
“ ”

19. INCREASE CUSTOMER
ENGAGEMENT

20. ENGAGEMENT
Get closer than ever to your customers. So close,
in fact, that you tell them what they need well
before they realize it themselves.
Steve Jobs –Co Founder of Apple Inc
“
”

21. CREATE BRAND
AMBASSADORS

22. BRAND AMBASSADORS
Do what you do so well that they
will want to see it again and bring
their friends.
Walt Disney – Co founder of Walt Disney productions
”
“

23. GET KNOWN AS A
HUGGABLE
BUSINESS

24. THE HUGGABILITY FACTOR
There is a spiritual aspect to our lives
– when we give, we receive – when
a business does something good for
somebody, that somebody feels good
about them.
Ben Cohen –Co Founder of Ben and Jerry’s
”
“

25. Click here to learn more about creating
Brand Ambassadors http://bit.ly/10qi5IO
HUG YOUR CUSTOMERS
AND ACCELERATE
YOUR SALES

26. @carolepyke @eelanmedia