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Visual narratives and social media
hi J
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
#illinoisSM
VISUAL STORYTELLING
understanding video and social media
ATTENTION GRAPH
72% of adult internet users/62% of entire adult population
1.5 billion users
28% of adult internet users/24% of entire adult population
400 million users
20% of adult internet users/23% of entire adult population
316 million users
mobile vs. desktop
VIDEO STATS
Visual narratives and social media
Visual narratives and social media
Facebook Video vs. Youtube
■  Facebook has an autoplay feature and its algorithm prioritizes
videos to make up 30% of the News Feed.
■  Facebook 4 billion daily video streams. Upward trend.
■  Facebook provides analytics and precision targeting for video
message over medium
The stories we tell literally make the
world. If you want to change the world,
you need to change your story. This truth
applies both to individuals and
institutions.” --Michael Margolis
the power of story
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
Visual narratives and social media
storytelling =
multisensory
so about video
Visual narratives and social media
Visual narratives and social media
what can we learn from
the medium?
Visual narratives and social media
social media platforms
reflect human experience
STORY
“The purpose of a storyteller is not to tell
you how to think, but to give you questions
to think upon.” -- Brandon Sanderson
questions?
thank you! J
Visual narratives and social media
resources
■  Facebook vs. Youtube stats:
http://www.businessinsider.com/statistics-on-facebook-video-v-youtube-
video-2015-5?op=1
■  Mobile vs. desktop stats:
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/
mobile-marketing-statistics/
■  Pew Research social media stats:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
■  Video Statistics: http://blog.hubspot.com/marketing/video-marketing-statistics
■  Gary Vaynerchuck articles:
https://www.garyvaynerchuk.com/how-to-market-your-business/
http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-
affects-your-business/

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Visual narratives and social media

  • 10. 72% of adult internet users/62% of entire adult population 1.5 billion users 28% of adult internet users/24% of entire adult population 400 million users 20% of adult internet users/23% of entire adult population 316 million users
  • 15. Facebook Video vs. Youtube ■  Facebook has an autoplay feature and its algorithm prioritizes videos to make up 30% of the News Feed. ■  Facebook 4 billion daily video streams. Upward trend. ■  Facebook provides analytics and precision targeting for video
  • 17. The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” --Michael Margolis
  • 18. the power of story
  • 44. what can we learn from the medium?
  • 47. STORY
  • 48. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” -- Brandon Sanderson
  • 53. ■  Facebook vs. Youtube stats: http://www.businessinsider.com/statistics-on-facebook-video-v-youtube- video-2015-5?op=1 ■  Mobile vs. desktop stats: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/ mobile-marketing-statistics/ ■  Pew Research social media stats: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ ■  Video Statistics: http://blog.hubspot.com/marketing/video-marketing-statistics ■  Gary Vaynerchuck articles: https://www.garyvaynerchuk.com/how-to-market-your-business/ http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it- affects-your-business/