10. 72% of adult internet users/62% of entire adult population
1.5 billion users
28% of adult internet users/24% of entire adult population
400 million users
20% of adult internet users/23% of entire adult population
316 million users
15. Facebook Video vs. Youtube
■ Facebook has an autoplay feature and its algorithm prioritizes
videos to make up 30% of the News Feed.
■ Facebook 4 billion daily video streams. Upward trend.
■ Facebook provides analytics and precision targeting for video
17. The stories we tell literally make the
world. If you want to change the world,
you need to change your story. This truth
applies both to individuals and
institutions.” --Michael Margolis
53. ■ Facebook vs. Youtube stats:
http://www.businessinsider.com/statistics-on-facebook-video-v-youtube-
video-2015-5?op=1
■ Mobile vs. desktop stats:
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/
mobile-marketing-statistics/
■ Pew Research social media stats:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
■ Video Statistics: http://blog.hubspot.com/marketing/video-marketing-statistics
■ Gary Vaynerchuck articles:
https://www.garyvaynerchuk.com/how-to-market-your-business/
http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-
affects-your-business/