Slides from the Merge Social Media for Good workshop on August 2, 2013 at the Vineyard Church in Urbana, IL. Accompanying worksheet: http://www.slideshare.net/carlcatedral/social-media-for-good-25075129 More info: www.catedralconsulting.com

1. SOCIAL MEDIA FOR
GOOD
TWEETING WITH A KINGDOM LENS

2. #LIVEMERGE
TWEET YOUR THOUGHTS, QUESTIONS, NOTES,
COMMENTS, ETC.

3. WHY?

4. WHY USE SOCIAL
MEDIA?

5. WHY USE SOCIAL
MEDIA?
Build Relationships:
• With Your Community
• With Your Customers
• With Other Businesses

6. WHY USE SOCIAL
MEDIA (CONT.)
Return to the good „ol days

8. WHY USE SOCIAL
MEDIA (CONT.)
Extension of real life
relationships

9. WHY USE SOCIAL
MEDIA (CONT.)
An opportunity to be
helpful

10. HOW?

11. HOW TO BUILD
RELATIONSHIPS ON
TWITTER

13. SOCIAL MEDIA
GOLDEN RULE
Tweet others the way
You want to be tweeted

14. DESIGN
TWITTER IS DESIGNED FOR RELATIONSHIPS

15. HOW TO BUILD
RELATIONSHIPS ON
TWITTER
1. Identify needs
2. Provides solutions to needs

16. HOW TO BUILD
RELATIONSHIPS ON
TWITTER
Create Conversation:
Listen // Ask Questions // Respond //
Add something meaningful

19. WHAT?
WHAT DO YOU TWEET ABOUT?

20. THE
PRACTICAL
SOCIAL MEDIA IN ACTION

22. KNOW YOUR
AUDIENCE
"THE CHALLENGE FOR [SOCIAL
MEDIA] MARKETERS IS NOT
KNOWING EVERY PLATFORM BUT
KNOWING YOUR DEMOGRAPHIC.”
- @CHAMBANALAURA ON #SMLIVEECI

23. LISTENING
WHAT DO YOU TWEET ABOUT

24. GOOD WAYS TO
LISTEN
Follow the right people
• Community Leaders
• Industry Leaders

25. COMMUNITY
LEADERS
• @chambanamoms
• @chambanalaura
• @CHCEDC
• @CUMTD
• @colaburbana
• @cityofurbana
• @champarks
• @smcchambana
• @smilepolitely
What about industry leaders?

26. GOOD WAYS TO
LISTEN
Use + Follow the Right Hashtags
Community
• #chambana
• #livemerge
My Industry
• #socEnt
• #smm

30. RESPONDING
WHAT DO YOU TWEET ABOUT // CONVERSATIONS

37. HOW TO RESPOND
WELL
• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can
(within 24 hours)
• Retweet what‟s relevant to your community or business by
selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know
when people interact with you

38. RETWEETS

43. CREATING
TWEETS

44. THE ANATOMY OF A
TWEET

50. WHAT DO YOU TWEET
ABOUT?
Be A Leader
1) Be a hyperlocal community leader
2) Be an industry thought leader

51. HYPERLOCAL
"SOCIAL MEDIA IS AN
OPPORTUNITY TO RETURN LOCAL
FLAVOR TO LOCAL COMMUNITIES."
#ATMW @CHAMBANALAURA

53. TIPS FOR WELL-
COMPOSED TWEETS
• Mention your information source (where you found the
link, image, etc.)
• Use hashtags that give information about your tweet and
promote your brand (i.e. #passivehouse #passivebuilding)
• Make shorter tweets – aim for 120 characters or less to
increase the likelihood of retweets

54. ENGAGING ON
FACEBOOK

56. ELEMENTS OF A HIGHLY
ENGAGED POST
The highest viewed Facebook posts are characterized by 4 things:
1. Good visuals / images that stick out on people’s newsfeed – requires good
landing pages
2. Mentioning other users on Facebook* (ie using the “@” symbol to mention
users such as Hammer & Hand or The Huffington Post
3. Interesting material curated from around the web that serves as a resource
for your Facebook likers
4. Posts that engage people to comment (i.e. questions or provoking content)
*Mentioning other brands on Facebook allows other users to click and discover
new Facebook pages. By mentioning others, you reference your information
source, provide links for people to engage with, and serve as a resource curator
that people can come back to for new information.
Summary: Posts with relevant material, quality images, and mentions are the
most highly engaged by users.

57. BENEFITS TO YOUR
BUSINESS
• Allow customers to have direct access to you
• Chance to know what potential customers want
• New ways to build long term relationships with business
and customers
• New ways to build trust as a reliable source and
transparent business
• You can do better business based on real community
needs
• If it‟s good for your community, it‟s good for your
business.

58. ROI
"THIS IS WHAT MOST BUSINESSES
WANT, BUT IT OFTEN IS VERY
DIFFICULT TO MEASURE. SOCIAL
MEDIA IS ABOUT RELATIONSHIPS
NOT SALES.” - @CHAMBANAMOMS

59. BE A LEADER
THROUGH
SERVING
WHAT DO YOU TWEET ABOUT

60. CASE
STUDIES
SOCIAL MEDIA IN ACTION

65. THANK YOU