7. WHY USE SOCIAL
MEDIA?
Build Relationships:
• With Your Community
• With your classmates
• With your friends
• With your family
• With local community
• With celebrities
35. HOW TO RESPOND
WELL
• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can
(within 24 hours)
• Retweet what’s relevant to your community or business by
selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know
when people interact with you
47. WHAT DO YOU TWEET
ABOUT?
Be A Leader
1) Be a hyperlocal community leader
2) Be an industry thought leader
3) Be active in your community and industry
48. HYPERLOCAL
"SOCIAL MEDIA IS AN
OPPORTUNITY TO RETURN LOCAL
FLAVOR TO LOCAL COMMUNITIES."
#ATMW @CHAMBANALAURA
49. TIPS FOR WELL-
COMPOSED TWEETS
• Mention your information source (where you found the
link, image, etc.)
• Use hashtags that give information about your tweet and
promote your brand (i.e. #journalism #socialmedia)
• Make shorter tweets – aim for 120 characters or less to
increase the likelihood of retweets
• When mentioning a twitter username at the beginning of a
tweet use a period (.) in front of the username. (eg
“.@carlcatedral is speaking at #UIUCJOURN)
55. RESOURCES AND
LINKS
Live Tweets from #UIUCJOURN via storify:
http://storify.com/carlcatedral/uiucjour-live-tweets
#UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour
Tweetdeck: http://www.tweetdeck.com/
More info on Twitter Lists:
http://mashable.com/2013/05/31/new-twitter-lists/#_
http://mashable.com/2009/11/02/twitter-lists-guide/
Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason-
why-you-should-be-favouriting-tweets