Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship.

2. This is MARY This is JAMES
Both are Marketing Managers of a Toy
Company
They Decide to Market their Toys
through
eCommerce Channel

3. JAMES decides to invest his $$
on traditional media like...
Sales Team Newspapers Billboards Flyers &
Brochures

4. Smart MARY
decides to only invest her $$
on digital media like...
Websites
Content Marketing
Youtube
Emails Inbound Traffic
Landing Pages
Search Marketing
Social Media Marketing

5. After a Year...

6. Disappointed
JAMES
His target market is currently
online, but he isn't
Sales Falling
Rising Overhead
Cost
Heavy Losses

7. Reached specific target audience, tracked conversions
and engaged with customers through interactive
content
Tweak
Track
Re-Target
Take Complete Control
MARY
So What's the Secret Behind Her Success?

8. Mary picked relevant
keywords customers
use to search toys
online based on:
Geography
Search Volume
Costing
SEO:
Backlinks | Title Tags |
Keyword Density |
On-Page Optimization |
Off-Page Optimization |
Click Through Rate

9. After knowing the relevant keywords Mary drove more traffic to her
website through PPC ad placementson Search Engines.
She also analyzed her competitors PPC campaigns through their
keywords & used it to review performance.

10. Today mobile apps have become the official channel to drive content
and services to consumers. Mary made her website Mobile and Tablet
Friendly.

11. Mary kept her website updated:
Adding new content to the pages she kept the search engine fueling.
Bloged about new products that she added to the site.
Connected socially make her website more interactive.
She posted testimonials
Kept sign-up forms
Started contents for more participation by visitors

12. Mary targeted key desicion makers like:
Mothers of New Borns
Dads
Play school owners
Smaller toy shops
And contacted them through
e-mail marketing

13. Mary also promoted her company online through PR
activities to create Brand Awareness inproving
Inbound Traffic through Landing Pages

14. Overjoyed by the results, Mary left
neglected her Digital Marketing activies.
Her social presence remained un
attended for months together and
resulted in...

15. High Bounce Rate Negative Branding
Lots of Website Errors
No New FB Likes Declining Page Rank
At this time Mary needed external help....

16. Will Mary Call?
We will keep you posted if she does...
well people like James call us everyday.

17. Write to us at:
info@capitalnumbers.com
or
www.capitalnumbers.com