The document discusses how financial institutions can leverage mobility to improve customer engagement, increase revenues and productivity. It outlines opportunities across banking like transactions, payments and personal financial management via mobile. The document advocates for an enterprise mobility strategy and integrated multi-channel approach. It also describes Capgemini's enterprise mobility framework and services around strategy, applications, platforms and reselling to help clients with their mobile initiatives.

1. Mobilizing Financial
Services
March 2014

2. 2Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Mobility has a Significant Impact on Your Business…
Supercharge customer
engagement
Get bigger share of
customer spend
Increase Revenues1
Improve workforce
productivity
Enhance
organizational
effectiveness
Efficient Enterprise2
Bring in business
transformation
Rewrite the rules of
the game
Venture into Newer
Areas
3

3. 3Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
…by Allowing to Choose from Endless Possibilities
Banking » Retail and Commercial
Informational
Transactional
Interactive
Orchestrative
Overview of multiple accounts
View balances
Transaction history/Summary
SMS alerts
ATM finder
Transaction alerts
QR codes
Remote deposit capture
Balance/Account transfers
Bill pay
P2P payments
Mobile checkout
Barcode scanning
Actionable alerts
Personal financial
management
Transaction verification
Mass marketing
Social integration
Customer care
Opt-in preference
Management – marketing alerts,
offers and POS coupons
Location and context aware
service
Lifestyle management
Cross-channel
process Management
Mobile wallets
Source: Capgemini Analysis
Mobility is breaking the barriers and acting as
the base for building futuristic technologies

4. 4Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
To Gain Competitive Advantage, Enterprises have to Constantly
Innovate to Address Stakeholders’ Experience
 Relationship Managers demand mobile solutions for quoting & sales, and
for agency performance and training
 Demand for distinctive & immersive tools has become the next playing field for
customer engagement & innovation
 Consumers are using mobile devices to research, buy & service financial
needs including banking products
 More than 1 in 4 millennial banking customers use mobile as their main
financial channel
 Gen Y – a generation that skipped the PC era
 mPayment collaborators such as Google, Paypal, Telefonica are betting
on mobile wallets as a popular payment mode in near future
 Banks are planning to provide targeted offers to customers by
leveraging the spending patterns of customers
New
Technologies &
Channels
Changing
Customer
Preferences
Newer Customer
Segment
Changing Sales
Channel
Expectations
Source: Capgemini Analysis

5. 5Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Retail and Commercial Banks will have to Transform Their
Traditional Siloed Channels and Communication Systems…
ATM
Branch
Call
center
Internet
 Traditional communications
 Manual processes
 Silos of information
 No direct/coordinated
visibility to end customer
Bank Customer
Traditional Model
Govt.
Rating
agencies
Regulatory
body
ATM
Source: Transforming retail banking with SAP Enterprise mobility solutions

6. 6Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
…into an Integrated Multi Channel Digital Environment
Powering Stakeholders with Branch in Hand
 Unified, multichannel
communications
 Automated processes
 Direct visibility to end
customer
Customer-centric
Model
Bank
management
Customer
relationship
Outside branch
service
In-branch
service
Source: Transforming retail banking with SAP Enterprise mobility solutions
Customer- centric Model : Customers will have access to sales and services when they choose, from
where they choose and using the device they choose

7. 7Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Leveraging Mobility
to Deliver
Superior Customer
Experiences

8. 8Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
To Succeed, You need an Enterprise Mobility Strategy
What will your Banking Strategy Roadmap Look Like?
Real time info &
alerts
Real time info
sharing &
reporting
Workforce
management
Mobile
Worker
Approvals
Interactive
dashboards to monitor
workforce, etc.
Employee
tracking
Customer
support
Training
Documentation
Collaboration
tools
Customer
context aware
Pushed
information
Branch/ATM/Office
locations
Short
term
Mid
term
Long
term
Strategic
Goal
Mobile sales &
advice
Financial
transactions
Automated
transactions
Real time reports
and alerts
Mobile wallets

9. 9Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
See the Whole Picture – Mobile Customer
Capgemini Enterprise Mobility Framework
Coherent Enterprise Mobility Strategy
Speak to a
person
Face 2 Face
Engage
online
The Customer
Need
The Channel
You Want
Call Center
Mobile Web
Mobile App
Branch
The Information
You Want
Legacy
Systems
BPM,
The Device/Platform
You Want
The Application
You Want
Sales
Service

10. 10Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
See the Whole Picture – Mobile Worker
Capgemini Enterprise Mobility Framework
Coherent Enterprise Mobility Strategy
Users The Location
You Want
The Information
You Want
Legacy
Systems
BPM,
The Device/Platform
You Want
The Application
You Want
Sales
Service
Expenses
Home
Office
Train Station
Airport
Field
Salesperson
Account
Manager
Business
User

11. 11Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
As a Front Runner in Enabling Enterprise Mobility Platforms,
Capgemini Offers an End-to-End Mobile Service Orchestrator
Strategy Mobile Applications Managed Mobility Mobile Platforms Reselling
Enterprise Mobility Orchestrator
Vendor Ecosystem
Mobile
Customer
Mobile
Worker
Enterprise
Mobility
Targets
Machine-to-
Machine

12. 12Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
ManagedMobility
Where Strategy Sits in Our Orchestrator
Fifteen years of mobility implementation experience at your fingertips...
For Your EmployeeFor Your Customer
EnterpriseMobilityOrchestrator
Strategic
Guidance
Mobile
Applications
User Experience and User Interface Design
Development and Testing
Mobile
Platforms
Platform Configuration and Implementation
System Integration and Security
Mobile
Reselling
Licenses and Hardware
Enterprise Mobility Benchmark
Discover, Define, Deliver

13. 13Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Explore How Capgemini’s Enterprise Mobility Orchestrator can
Enable Your Journey

14. 14Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Driving Mobile Innovations through Capgemini’s ‘Apps Factory’*
Approach and Mobile Innovation Labs
Requirement
 Drive the Cost per App down with our Rightshore® approach
 Get apps built and deployed faster, but safely
 Mobile Center of Excellence and Global Delivery factory standing by to follow the sun
and:
 Accelerate early project phases
 Bring the ‘end to end’ offering…from requirements.. to development… to test… to
support…all in one place
Development Test Support
*Our Apps Factory also addresses
responsive web design

15. 15Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Managed Mobility is at the Core of What We Do
We offer a complete solution, starting from the infrastructure, application license and essential support
services
Services
 Appropriately Sized
Hardware
 Network Connectivity
 Backup and related IS
Services
 Security Services
 Afaria/SUP License
 Installation and Setup
 Initial Configuration
 Platform Support (Level 2 & 3)
License
Hosted
Infrastructure

16. 16Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Explore Our Managed Mobility Services

17. 17Copyright © Capgemini 2014. All Rights Reserved
Mobilizing Financial Services | March 2014 | Financial Services
Let’s Start the Conversation
Contact us at banking@capgemini.com
Visit our website www.capgemini.com/mobilebanking
Meet our Mobility Experts
Connect with us

18. The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved.
www.capgemini.com/financialservices
About Capgemini
With more than 130,000 people in 44 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2013 global revenues
of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini