2. People love stories

3. They love all kinds of stories simply told
They can take 90 minutes to play

4. Years to write & months to read

5. Minutes to sing

6. They can seem simple, but still be complex

7. We’re just suckers for good narratives
with great returns

8. Great storytellers need to be great listeners

9. They know their audience cold

10. They have walked in their shoes

11. Lived in their homes

12. Slept in their beds

13. In fact, sometimes,
they know their audience
better than the audience
know themselves

14. Making them capable of magic

15. You should be able to tell your
story to a class of 7 year olds

16. Pick a field big enough for a
never ending story

17. But remember, stories
are not just about
communications

18. Stories live in your
product
They live in how you run
and analyze your business

19. Good communications
just make sure that
things look good and
sound their best