Create Customer Persona

1. Let’s Create
Persona

2. WHAT
WHY
HOW

3. Let’s Meet Our New Products

4. 3 groups

5. Group 1
Group 2
Group 3

6. 1• BACKGROUND:
• Basic details about persona’s role
• Key information about the persona’s
• Relevant background info, like
education or hobbies
• DEMOGRAPHICS:
• Age Range
• IDENTIFIERS:
• Buzz words
• Mannerisms

7. 2
• CHALLENGES:
• Primary challenge to persona’s success
• Secondary challenge to persona’s
success
• HOW WE HELP:
• How you solve your persona’s
challenges
• How you help your persona achieve
goals

8. 3
• REAL COMMENT:
• About current EP Profile
• Include a few real quotes – taken
during your interviews – that
represent your persona well. This will
make it easier for employees to relate
to and understand your persona.
• COMMON OBJECTIONS:
• Identify the most common objections
your persona will raise during the
sales process.

9. 4
• MARKETING MESSAGING:
• How should you describe your
solution to your persona?
• ELEVATOR PITCH:
• Make describing your solution
simple and consistent across
everyone in AIESEC.

10. 13 116 2+
6300,03
million