Demystifying Digital Candace V9
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Demystifying Digital. An overview to our D2 symposium for clients: http://www.hillandknowlton.co.uk/demystifyingdigitalalert
![Thank you for joining us. Your hosts: the H&K EMEA digital network Kati Sulin [email_address] Candace Kuss candace.kuss @hillandknowlton.com David Ingle [email_address] Paolo Guadagni [email_address] EJP Photo](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Demystifying Digital Candace V9
- 1. overview Candace Kuss Director of Planning // Interactive Strategy EMEA
- 2. Thank you for joining us. Your hosts: the H&K EMEA digital network Kati Sulin [email_address] Candace Kuss candace.kuss @hillandknowlton.com David Ingle [email_address] Paolo Guadagni [email_address] EJP Photo
- 3. Cedric GrĂŒndler Paris Thomas Hahnen Frankfurt Vincenzo Cosenza Digital PR, Rome NicolĂČ Michetti Digital PR, Milan Gaylene Ravenscroft London Roland Kretzschmar Stockholm David Ingle Dubai & Middle East Michael Renssen Amsterdam Inigo Vinos Digital PR, Madrid Jan Sciegienny Warsaw
- 4. Content structure and goal H&K iLEAD & breakouts brand case studies technology platforms practical best practice
- 7. Breakout sessions: Day 2 your choice
- 8. Breakout sessions: Day 2 Digital B2B Relationships between people have always been at the heart of business. How does the B2B audience use online tools for work (or pleasure) and how might a B2B organization use them to reach B2B buyers more effectively?
- 9. Breakout sessions: Day 2 Parents Online Many products are sold to adults but designed for kids. So brands seek a way into consumer's hearts via their children. How do moms and dads use the Internet to help them parent and how can brands be helpful as well?
- 10. Breakout sessions: Day 2 Social Consumers People have always interacted with brands through friends and family. What are online social elements any brand can adapt to fit the growing expectations of digitally empowered consumers who have an extended definition of friends?
- 11. demystifying
- 12. 21 YEARS AGO
- 13. 20 YEARS AGO 21 YEARS AGO
- 14. © National Geographic Society 2007 5telios NOW WE CAN WRITE OUR OWN HISTORY
- 15. SELF-PUBLISHING SEARCH Me Media
- 16. -credit: Markus Angermeier Participation Platforms: software that gets better the more people use it
- 17. Social Networks © 2007 Journal of Computer-Mediated Communication Social Media (phrase) Web 2.0 (phrase)
- 18. The Network Effect © 2007 Journal of Computer-Mediated Communication
- 19. Digital media: a part of the customer journey OFFLINE ONLINE BRAND RELATIONSHIP & BUYING PROCESS
- 20. SOCIAL ELEMENTS HAVE ALWAYS BEEN PART OF THE BEST EXPERIENCES
- 21. Â
- 22. HIGHWAYS WERENâT MADE FOR BILLBOARDS
- 23. BRANDS CAN PROVIDE A USEFUL SERVICE
- 24. Â
- 25. THANK YOU [email_address] twitter.com/candacekuss
Hinweis der Redaktion
- by EJP Photo http://www.flickr.com/photos/ejpphoto/3859208276/
- family by Kate Ferrara http://www.flickr.com/photos/watashi/4148681242/
- family by Kate Ferrara http://www.flickr.com/photos/watashi/4148681242/
- family by Kate Ferrara http://www.flickr.com/photos/watashi/4148681242/
- family by Kate Ferrara http://www.flickr.com/photos/watashi/4148681242/
- http://www.w3.org/History/1989/proposal-msw.html Tim Berners-Lee, CERN March 1989 http://www.ibm.com/developerworks/podcast/dwi/cm-int082206txt.html Berners-Lee: Totally not. Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is, of course, a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this Web 2.0, quote, it means using the standards which have been produced by all these people working on Web 1.0. It means using the document object model, it means for HTML and SVG, and so on. It's using HTTP, so it's building stuff using the Web standards, plus JavaScript, of course. So Web 2.0, for some people, it means moving some of the thinking client side so making it more immediate, but the idea of the Web as interaction between people is really what the Web is. That was what it was designed to be as a collaborative space where people can interact.
- http://www.flickr.com/photos/5telios/4303994993/ Detail of the Column of Marcus Aurelius
- Web 2.0, a phrase coined by (Dale Dougherty? of) O'Reilly Media in 2004, refers to a supposed second generation of Internet-based servicesâsuch as social networking sites, wikis, communication tools, and folksonomiesâthat emphasize online collaboration and sharing among users O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences Proponents of the Web 2.0 concept say that it differs from early Web development (retrospectively labeled Web 1.0) in that it moves away from static web-sites...towards interaction and...social networks Access to consumer-generated content facilitated by Web 2.0 brings the web closer to Tim Berners-Lee's original concept of the web as a democratic, personal, and DIY medium of communications. Wikipedia http://en.wikipedia.org/wiki/Web_2.0 http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
- http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html Social Network Sites: Definition, History, and Scholarship danah m. boyd School of Information University of California-Berkeley Nicole B. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University © 2007 Journal of Computer-Mediated Communication
- http://en.wikipedia.org/wiki/Network_effect In economics and business , a network effect (also called network externality ) is the effect that one user of a good or service has on the value of that product to other people. When network effect is present, the value of a product or service increases as more people use it. The classic example is the telephone. The more people who own telephones, the more valuable the telephone is to each owner. This creates a positive externality because a user may purchase their phone without intending to create value for other users, but does so in any case. Online social networks work in the same way, with sites like MySpace  and Facebook being more useful the more users that join.
- http://www.flickr.com/photos/nicholas_t/2222229134/in/photostream by Nicholas_T http://www.flickr.com/photos/ajgelado/3069688652/ by ajgelado
- http://www.flickr.com/photos/nicholas_t/2222229134/in/photostream by Nicholas_T http://www.flickr.com/photos/ajgelado/3069688652/ by ajgelado
- Proctor & Gamble's Charmin toilet paper brand will launch a global sponsorship for the SitOrSquat website and its accompanying iPhone and BlackBerry app, designed to identify the world's cleanest public restrooms for consumers who are on-the-go. http://www.sitorsquat.com/sitorsquat/home According to P&G, SitOrSquat for iPhone and BlackBerry is a Wiki for recording and accessing bathroom information, including data on where to find bathrooms, changing tables, handicap access and other amenities--users may add new content to the service and provide feedback on featured toilets. So far, SitOrSquat has compiled information on more than 52,000 toilets in 10 countries worldwide--in addition, more than 1,600 users have downloaded the app to their mobile device. http://moconews.net/article/419-charmin-sponsors-sitorsquat-mobile-app-to-help-market-toliet-paper.-rea/ In 2000, it started âCharminizingâ public restrooms at fairs, by creating the âmobileâ (and we arenât talking phones) âPotty Paloozaâ units. It operates 20 âThe Charmin Restroomsâ in New York City that offer âclean, free and family-friendly stalls.â In a release, Charminâs Jacques Hagopian said: âSitOrSquat is a perfect partner for CharminâŠCharmin understands how difficult it can be for families to find clean public restrooms when theyâre out and about and this partnership allows us to continue to help consumers.â