13. START WITH AN AUDIT. DO AN ANALYSIS OF BRAND ASSETS
+ H+K Pathfinder
Online + Offline People Strategic + Creative Activation +
Audit Analysis Recommendations Community Management
@HK_London
18. CREATE A PLATFORM THAT CAN LAST FOR GENERATIONS
The famous Macy's
Thanksgiving Day Parade
started in 1924
Photo via planetearthandhumanity.blogspot / filtered
24. WHAT GOES VIRAL? WOW NEWS, CELEBRITY, HUMOUR
One-Third of the Views for
Chanel No. 5 Actually Came
From Spoofs
- AdAge
via AdAge. Published: October 25, 2012
25. AGREE? QUESTION FOR THE BREAKOUTS
More than 8 million
people watched the
YouTube Live stream
of the event
Fast Company, Oct 2012
26. NOT JUST A NEWSROOM. A DEEP ‘CONTENT POOL’
redbullcontentpool.com
27. BRANDS AS PUBLISHERS. BEST IN CLASS KEEPS EVOLVING
Coca-Cola Journey launched Nov 2012