Nick Barnett Mippin mobile publishing masterclass, #mpublishing

1. Reaching your audience fast and cost
effectively
Compelling mobile app opportunities for publishers
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2. Summary
• For many publishers, mobile apps means Apple (and maybe Android)
• However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC,
HTML5) offer huge distribution opportunities – potentially 10-15 times
Apple iOS
• How can publishers reach this audience quickly and cost effectively?
• The App Factory is an online tool that enables great looking, feature-rich,
native apps to be built in just 5 minutes!
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3. Alternative smartphone platforms offer huge distribution
opportunities, potentially 10-15 times that of Apple iOS
Deployed devices
Source: Company websites, team analysis
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4. But with so many platforms, how can you reach this audience
quickly and cost effectively?
Device platforms*
Title 1
Publishers’ titles
Potentially 24 apps, for just three titles
Title 2
Where should you invest?
Title 3
* Not an exhaustive
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list!Confidential Refresh Mobile

5. Agenda
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6. Publishers can monetise your apps in many ways – all revenue
is net positive to bottom line
Monetisation Details
1 • Sell apps in app stores, e.g. £0.99/app
Sell your apps purchase, or subscription service
2 All revenue
• Sell sponsorship opportunities per app,
e.g. single title sponsored by major brand is net
Sponsorships positive to
partner
your bottom
line as the
3 apps
• Sell mobile app ad-campaigns as add-ons leverage
Publisher ad- to existing online/cross-platform ad- your existing
sales campaigns content
4
• Backfill unsold inventory with network ad-
Network ad-sales sales
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12. Summary
• For many publishers, mobile apps means Apple (and maybe Android)
• However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC,
HTML5) offer huge distribution opportunities – potentially 10-15 times
Apple iOS
• How can publishers reach this audience quickly and cost effectively?
• The App Factory is an online tool that enables great looking, feature-rich,
native apps to be built in just 5 minutes!
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13. BACKUP
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14. Mippin is the number one provider of telco-grade, mass-
scale app-builder platforms
Mippin is the number 1 provider of mass-scale
app-creation platforms to handset vendors
and carriers globally
• Multi-platform
• Telco-grade
• Full turn-key solutions
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15. Contacts & Bios
Nick Barnett, CEO David Mannl, Founder and Creative Director
nick.barnett@mippin.com david@mippin.com
+44 7739 196 460 +44 7903 163 324
Nick has over 10 years experience of working across a David Mannl is the Founder and Creative Director of
combination of telecoms, technology, online media and Mippin and has over 10 years experience in UI design in
advertising and brings a wealth of relevant experience to mobile technology.
the role of CEO.
Prior to Mippin, Nick was Managing Director, Phorm UK, Previously, David was a Senior Multimedia Designer at T-
delivering targeted online content & advertising solutions. Mobile International in London. From 2002 he worked with
Siemens Mobile and Macromedia, specializing in Flash
Previously he was Vice President, Corporate Strategy and for mobile devices.
Development at O2/Telefonica where he was responsible
for leading key operational, strategic development and David loves mobile design and technology, and takes
M&A activities at O2, and following Telefonica’s pleasure in creating a great user experience on the small
acquisition of O2 in 2006, Nick spent much of his last year screen.
working in Madrid with Telefonica’s corporate
development and strategy team. He is a Macromedia Max award winner, Nokia Developer
of the Year and Forum Nokia Champion and Nokia
Prior to O2 Nick worked at McKinsey & Company Innovator of the Year and Google Android Developer
specialising in the TMT sector, working with a range of Challenge Winner (ADC2).
telecoms operators, equipment manufacturers and
telecoms service providers, mainly focussing on new
product development & market expansions, as well as
managing a number of e-commerce business-builds .
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