The document discusses how XYZ Company can help businesses simplify their internet presence through a service called WSI Consulting Services. It provides an overview of how WSI helps set up custom websites and social media pages, create and publish quality content, engage with customers online, and analyze web traffic and engagement metrics. The goal is to increase a business's online discoverability, reputation, and customer base through an expanded web presence managed by WSI.

1. we simplify
the Internet
For XYZ Company
Presented by INSERT YOUR NAME
Internet Marketing Consultant
INSERT YOUR CITY office
Proud Sponsor of

2. WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

3. You Have: a static website & one way to be found
You Need: a fresh Web Presence & many ways to be found
Your Sites Local Directories Social Media Content Sites
More Quality Content Published in More Places = More Customers
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

4. Web Presence = More Shelf Space
Bus. B
Official Site
Bus. A
Official Site Company
Site
It’s your reputation so when people search “own” the page!
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

5. Local AdWorks Search + ReachCast
= Total Coverage
• High position via
paid search ads
• Immediate results
for many keywords • Organic search &
• Optimized daily to map listings for a
increase ROI few keywords
• Results build over
time via content
marketing
• Good reputation
helps improve
conversion
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

6. Quality Content Powers Your Web Presence
5 1
Business listens Business creates
and engages quality content
Housebreaking
Thanks for your Your Dog
comments.
What’s worked
for you? PUBLISH
Great
advice!
4 2
Consumers Content published
I’m going
comment, like, r to try this!
& indexed across
eview & share the web
Me too!
Housebreaking
Your Dog
3
Consumers discover while
searching, surfing & socializing
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

7. Web Presence Benefits
More Content. More Places. More Customers.
Business Business
Listens & Creates
Engages Content
Consumers Content
Comment & Published &
Social Share Indexed
Search
Discovery Consumers Discovery
Discover
Reputation
Increase your online word- Improve your reputation Increase your
of-mouth through quality by monitoring the web and discoverability in search
content that is shared engaging with consumers engines with fresh
across the social web who are talking about you content & more pages
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

8. What is Quality Content?
Content created by you
Sites & Blogs Directory listings Real-time updates Photos Videos
$
Thanks
Offers Products Comments Thanks Replies
Content created by others
SHARE
WoM
Links Reviews Referrals Shares & Likes Comments
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

9. Do you have the time & tools
to do it all?
social marketing SIGN-UP/CLAIM repeat
YOUR PAGES passwords
tools
passwords repeat
time POST NEW
CREATE
fans UPDATES
CONTENT repeat
SEO research repeat
repeat time directories repeat
reviews MONITOR &
RESPOND SEO
LOAD YOUR
repeat
CONTENT
repeat analytics
tools repeat KEEP TRACK
followers OF IT ALL leads
reputation management
I need to run
my business
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

10. Introducing
+
WSI Consulting Services Web Presence
Technology Platform
Create Listen & Analyze &
Set up
& Cast Engage Report
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

11. Set Up
 Conduct Web Presence strategy
Cast page
and objectives planning
 Develop and optimize a custom
Cast page in your brand style and
Digital assets link it to your website
 Collect, upload and manage all your
digital assets
Social Media & Content Sites
 Claim, setup and link all your pages
and places across the Web
Update directories  Create and link your Facebook,
Twitter and YouTube pages
 Update and sync your business info
across 100+ local directories: Google
Places, Yahoo Local, Bing & more
Create Listen & Analyze &
Set up
& Cast Engage Report
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

12. Create & Cast
Content
 Research & write custom posts on
Custom posts & articles your Cast page including: video
updates, tips, offers, product
features, testimonials, events & more
 Optimize posts for search and social
discovery with keywords, links & tags
Cast to social pages
 Cast posts to Facebook, Twitter
& YouTube
 Socially bookmark articles & posts on
Bookmark key sites to improve search rank
 Write custom articles and submit
them to 100s of other sites to build
inbound links to your Cast page
Create Listen & Analyze &
Set up
& Cast Engage Report
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

13. Listen & Engage
Radar
 Setup, tune & monitor radar to listen
across the web for mentions & reviews of
your business, products & competitors
 Build your base of fans and followers by
Monitor responding and engaging with people who
are talking about you online
 Build your reputation by monitoring for
Respond
positive reviews then Casting them across
all your pages
 Provide strategies and tactical programs
to drive more positive reviews
Engage
 Monitor for negative reviews/mentions
and propose strategies to respond
Web Presence Pro
Create Listen & Analyze &
Set up
& Cast Engage Report
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

14. Analyze & Report
 Conduct monthly review of results and
Reports
provide recommendations for content
& engagement
 Review and update business info
across local directories and sites
 Review detailed reports including:
• Cast page visitors & traffic
• Traffic sources and links
• Top rated content
• Social fans and followers
• Mentions and reviews
• Social shares
Web Presence Pro • Customer contacts
Create Listen & Analyze &
Set up
& Cast Engage Report
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

15. 24/7 Access to Reports on
ReachCentral
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

16. Content & Engagement Drives Results
We’re building an asset that grows in value over time.
More Content. Engagement
reports
More Places.
Traffic & Engagement
More Customers.
Cast page
reports
SERP
reports
Search Discovery Social Discovery & Sharing
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 & BEYOND
Setup
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

17. ReachCast is Your Business Asset
Professionally developed &
managed Web Presence
 Custom designed & optimized Cast page
indexed by search engines
 Full library of all your digital assets
(logos, pictures, videos, coupons,
testimonials, products, etc.)
 Many pages of custom content
(posts, articles, video, etc.) indexed
More Customers
by search engines
 Facebook, Twitter and YouTube pages
plus lots of Fans & Followers who want
to hear from you
 Improved search engine rank
for your website
You own it all!
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

18. More Content.
More Places.
More Customers.
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

19. Supplemental
What We Do:
•Complete Set up Services…. •Perform Monthly Services….
• Build Your Cast page in your brand’s • Research & write custom posts for
style and link it to your original website. your Cast page including: video
• Claim, setup, and link all your pages updates, tips, offers, product
and places across the Web; including features, testimonials, events & more
Google Places, Yahoo, Bing, YP.com and • Optimize posts for search and social
over 100 online directories discovery with keywords, links & tags
• Create (Integrate), and Link your • Write custom articles and submit
Facebook, Twitter, and Youtube accounts. them to 100s of other sites to build
• Setup, tune & monitor radar to listen inbound links to your Cast page
across the web for mentions & reviews of
your business, products & competitors.
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

20. Brooks Stone: 1 Cast per month
“ “
I’ve gotten more projects
in the first half of 2010
than all of 2009
- Josh Brooks, Owner
September 2009 June 2010
• No website • 4289 unique visits
• No online marketing • #1 Google result for ”Connecticut Stonemason”
• No voice • #1 Bing result for ”bluestone paths ct”
• No reach • #1 Yahoo! result for ”ct shoreline stonework”
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

21. Four Firkins: 1 Cast per day
“ 50% of my store traffic
comes in as a direct
result of my daily cast
- Jason Alvey, Owner
“
August 2009 June 2010
• Static website • 120+ Visits/Day
• Infrequent updates • 66 Clicks on Twitter from 1 Cast
• 700+ Facebook fans • 50,000+ visits in 9 months
• 250+ Twitter followers • 2,326 Facebook fans (330% Increase)
• 1,113 Twitter followers (440% Increase)
• Engagement on every Cast
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

22. Cast page: Content & Conversation Hub
Your Website
Search
Engines
Your Cast page
4
Social
Sites
3 1
Directories
1. Fresh onsite content drives
search & social discovery
2. Offsite content drives links
for increased search ranking
3. Cast page drives traffic & 2
search rank to your site
Blogs & Article
Sites
4. Fresh content stream is
embedded on your site*
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3 *Ask how to embed your WSI ReachCast content into your website

23. Cast page: Content & Conversation Hub
Website
Cast page
A Cast page is:
•A hub for your real-time
updates and offers that are
sync’d to social pages
•A traffic source & “link
juice” for your website
•Embeddable into
your website*
•Optimized for discovery on
search engines
•Optimized for display on
mobile/smart phones
•Measurable with tracking of
all customer contacts
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

24. Cast page: Content & Conversation Hub
Custom URL can be subdomain of your site or standalone
Multiple ways to
follow you
Contact info
(phone, map and
form) make it
easy to reach you
Customizable to
fit your brand
with logo unique
background,
Customizable
colors and
sections for
description
products, services,
events, photos and
offers
Featured offer
and links to
additional offers. Steady stream of
fresh, engaging
content encourages
conversations with
consumers
Links to your
other places on
the web
Each post pushed
to Google index in
real-time
Entire page
optimized for
search
(structure, links, Each post enabled
tags, etc.) for easy one-click
sharing to social
networks
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

25. + Quality Content
= More Customers
WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3

26. WSI | We Simplify the Internet
© 2010 ReachLocal, Inc. All Rights Reserved rl3c – 1.3