Slides from BuzzSumo webinar with Buffer on what we learnt from 500m Facebook posts and ideas for improving Facebook engagement.

1. What We Learned From
500m Facebook Posts

2. Kevan Lee
Content
Buffer
Steve Rayson
Director
BuzzSumo

3. #FBinsights

4. BuzzSumo
• Helping content marketers improve their performance
through data.
• Understand what content is resonating with audiences
in any topic and on any network.

5. What was most shared content this month?
What is the trending content today?
What are most engaging Facebook posts?
What is most shared content on LinkedIn?
Who are the top authors? Which are the top sites?
What are best performing content formats?
Who are the key influencers and amplifiers?
We Need Data
For Example:

6. What are the trending articles about content marketing
today, right now?
Who are the top authors on content marketing by
engagement?

7. It’s great to have a perspective, an
instinct or a hunch …
….but what does the data say?
Let’s see….

8. Content Marketing Articles Trending Today
BuzSumo Trending Dashboard

9. Top authors on Content Marketing (last 12 months)

10. Most Shared Content This Month

11. See who is amplifying by sharing & linking

14. Use our Sumo Rank tool to check engagement for
your Facebook page or any public page.

15. Today we are looking at Facebook data
Why Facebook?

16. Facebook drives 25% of all traffic to websites

17. The Facebook feed is the most powerful content feed
in the world. According to Forrester:
• Facebook owns 13% of all time on mobile, Google is
second with 12%
• Facebook’s 222m users in the US spend 14 hours a
month in the mobile app

18. We pulled 500m public FB posts to analyze from our database.
Kevan has been busy analyzing and will share what we have
learned.

20. The most engagement happens when the
fewest updates are being sent
content posted from 10:00 p.m. to 11:00 p.m.
Eastern had more engagement on average than
any other time
Sunday had highest engagement and least
posts

21. The most engagement happens when the
fewest updates are being sent
Insert charts with following data

22. Visual content is supreme.

24. Short vs. Long
We ended up with seven different buckets of character counts:
0-50
50-100
100-150
150-200
200-250
250-300
300+

25. Ask questions like “Who” and “Which” to let
the reader strengthen his/her identity.

26. Longform vs. Shortform
In our study, we noticed four lengths of blog
posts that were linked to most often:
0-1000 words
1000-2000 words
2000-3000 words
3000-10000 words

30. 30
buffer.com/fbinsights
Fully track all your Facebook experiments and
improve your Facebook results.
Free trial of 2 months of Buffer for Business:

31. How good is your Facebook engagement?
Use our Sumo Rank tool to check engagement for
your page or any public page.

32. Thank You
Questions?
www.buzzsumo.com