11. People share and link for different reasons
Sources: Content Marketing Institute, CMO council, Content 2012
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about
causes they care for
To share helpful and valuable
content
To be part of a tribe and
define themselves
As reference to support an
article
To share authoritative content
including research and facts
To share valuable content
such as guides
To share evergreen content
that is less likely to change
42. Will your next post be linkworthy?
• Authoritative content that answers a question
customers are asking, such as ‘what is ..?’
• Strong opinion post, controversial or counter
viewpoint
• Original research and insights
• Practical ‘how to’ content or guide
• Regularly updated content
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Another example of updated data
Another example of updated data
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.