6. Most content gets few shares
and even fewer links
Content Sample Average Total
Shares
Median
Shares
Average
Referring
domain links
Median
Referring
domain links
Random sample
of posts (99,941)
257 8 0.75 0
50% of posts received 8 shares or less
7. Content:
Output up 78%
Shares down 60%
Source: Trackmaven
43% of professionally-marketed blog
posts receive fewer than 10 interactions
8. Joe Pulizzi
More content makes most people feel
empowered and enthusiastic
We are mainly consumers of niche content
“There will be no Content Shock. Here’s why:
9.
10. Joe Pulizzi
More content makes most people feel
empowered and enthusiastic
We are mainly consumers of niche content
The filters are improving
“There will be no Content Shock. Here’s why:
13. Joe Pulizzi
More content makes most people feel
empowered and enthusiastic
We are mainly consumers of niche content
The filters are improving
Great content rises to the top
“There will be no Content Shock. Here’s why:
We’re not done innovating eg native advertising”
14. “The idea that ‘great content
rises to the top’ is over.”
Mark Schaefer
19. Content Marketing Strategy
Research
Your Audience
Questions being
asked
Content resonating
Current trends
Best formats
Popular authors
Competitors
Content
opportunities
Monitoring
Trending content
Current issues
Content
benchmarks
Use alerts to track
- New mentions
- New links
- Content published
Amplification
Links, shares & paid
Who is amplifying
content?
Influencers & outreach
Employee advocacy
Role of Facebook
23. What to look for:
Headlines
Formats
Themes
Out-of-date
content
Content with no
visuals
Simple articles that
could be deepened
Overlap with your
expertise
30. Can you find a niche?
“There are still tons of markets
where no one has started to do a
really good job at it. Jump in now
and claim that early-mover
advantage.” Eric Enge
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Social is critical to amplify content – the future is not what it was.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Content marketing strategy needs these elements
In-depth content not just long form, been shown for a while