Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.

1. Influencer & Outreach
Marketing
@steverayson
@buzzsumo

2. Typical Outreach Process
• Find good quality content relevant
that has been shared heavily
• Find the creators of the content and
the sites that they’ve posted on
• Find who shares specific content
• Research authors and sharers to find
out how authoritative they are
• Find influencers in your topic area
• Filter by relevant factors (e.g., site
authority, number of followers,
engagement rate)
• Add key people to an outreach list
• Reach out and build relationships
with them. Follow them, share their
content
• Work with them to create quality
content assets including interviews
• Utilise their distribution routes and
contacts to build links and social
signals to the assets

3. How BuzzSumo Can Help
• Find content that is heavily shared
• Identify the authors and their other most shared content
• Find the people that share and amplify popular content
• Find authoritative and well shared sites in the niche for
your content
• Find influencers in your topic area and filter by location,
reach, authority and engagement
• See the content they share
• Follow and engage with influencers

4. 8 Ways To Find Influencers

5. 1. Find authors of heavily shared content

6. Where do they write?

7. 2. Search For Influencers By Topic

8. 3. Search for people by company

9. 4. View sharers of specific content

10. 5. Search for sharers of domain content

11. 6. Search sharers of competitor content
Competitor A OR Competitor B

12. 7. Filter by Location

13. 8. Filter by Type

14. 8. Filter by Type

15. 8 Ways To Find Influencers
1. Find authors of content that is heavily shared
2. Search for influencers in a topic area
3. Search for people by company
4. View sharers of specific content
5. Search for sharers of domain content
6. Search sharers of competitor content
7. Filter by location
8. Filter by type

16. Export your lists

17. Get To Know Them
• What do they share

18. Get To Know Them
• What do they share

19. Set up an alert for them
• Use an author alert

20. Follow

21. Use BuzzSumo With BuzzStream
Create a prospecting list with BuzzStream

22. Use BuzzSumo With BuzzStream
Click ‘start
prospecting’

23. Use BuzzSumo With BuzzStream

24. Use BuzzSumo With BuzzStream

25. Building Relationships
• Tweet and share their content
• Mention them when you share their content
• Comment on their blogs
• Seek introduction through a connection
• Ask to interview them for your website
• Ask them to write a guest post for your site
• Collaborate on content
As Matthew Barby says the first thing that you need to establish
when approaching an influencer is consider their incentive.

26. What you can offer
• A link to the influencer’s personal site within each post,
valuable if you have a high authority or highly ranked site
• A recommendation for their services on your website
• Free or discounted use of your services
• Offer to share other content from the influencer to your
mailing lists and social following
Money – Payment by shares achieved say

27. Find target sites for placing content
• Find relevant sites and
blogs using searches
• Find most shared domains
with content analysis
reports
• Target those with active
readerships
• Find those willing to take
guest posts

28. Use Google Search

29. Find link opportunities
• See who is linking to
competitor content

30. Build Twitter Ad Lists
• Twitter now allows marketers to promote ads to
audiences based on either email addresses from their
own CRM system or lists of twitter IDs
• Target people that share your content
• Target influencers in a topic area
• Export list from BuzzSumo and filter/refine

31. How BuzzSumo Can Help
• Find content that is heavily shared
• Identify the authors and their other most shared content
• Find the people that share and amplify popular content
• Find authoritative and well shared sites in the niche for
your content
• Find influencers in your topic area and filter by location,
reach, authority and engagement
• See the content they share
• Follow and engage with influencers

32. BuzzSumo
Content Intelligence In a Social World
@steverayson
@buzzsumo