Slides from a BuzzSumo webinar: How to use the Facebook Analyzer

1. How To Use BuzzSumo’s
Facebook Analyzer
www.buzzsumo.com
WEBINAR

2. BuzzSumo
Data-driven Insights for Content Marketing
Susan Moeller
Business Development Manager
@susancmoeller
@buzzsumo

3. ● Meaningful
● Well-designed
○ Beautiful
○ High quality
● Evoke Emotion
Images that go viral

4. ● Meaningful
● Well-designed
○ Beautiful
○ High quality
● Evoke Emotion
Images that go viral

5. ● Meaningful
● Well-designed
○ Beautiful
○ High quality
● Evoke Emotion
Images that go viral

6. Research Amplify Monitor
Why did this
Facebook post get so
MANY shares?
Why did this
Facebook post get so
FEW shares?
Is spending more on
ads the only way to
get more shares?

7. Facebook
Analyzer
Competitors’ pages
Your own page
Analyze
The type of content
Photos, videos, text
Voice and tone
Style and substance
Themes
Schedule

8. Research Amplify Monitor
Search by Topic

9. Quickly access the post for
more info.

10. Research Amplify Monitor
Top Level Analysis

11. Research Amplify Monitor
Need more?

12. Research Amplify Monitor
Apply

13. Research Amplify Monitor
Next most popular type of post

14. Research Amplify Monitor
Subject changes significantly

15. What did you learn?
What will you try?
● Humor--unless corporate learners
● Corporate learners--Giveaways
● Others--images, videos, questions
● Memes with writing
● Posts short
● Pop culture references
● Fear of failure
● Procrastination
● Consider date and time
● Sunday at 4 a.m. LOL
● Think about what audience you will tap into then.

16. Research Amplify Monitor
What works for your own page?

17. Research Amplify Monitor
Evaluate by different metrics

18. Research Amplify Monitor
Evaluate by different metrics

19. What works for your competitors or other industry leading sites?

20. Summarize and compare messages/focus/CTA

21. Summarize and compare messages/focus/CTA

22. Summarize and compare Interaction levels/ Identify Trends

23. Summarize and compare Interaction levels/ Identify Trends

24. Use text analysis to identify/ compare key phrases

25. Identify and Compare best times to post and most effective length of posts

26. Summarize and compare Interaction levels/ Identify Trends

27. Develop summaries

28. Develop summaries

29. What did you learn?
What will you try?
● Most successful competitor has strong branded presence, consistent color scheme
and look
● No one is doing what the passion page is doing…ie. Memes about beauty
● Target posts that are product oriented to a lookalike audience
● Track peaks in activity/Interaction for Benchmarking
● Post at the times competitors are getting a lot of interactions

30. www.buzzsumo.com
Free strategy session?
Email susan@buzzsumo.com

31. Thank you.