3. “We’re all on the same mission to find the absolute best material
to enjoy and to share with our followers.”
- Kristina Cisnero at hootsuite.com
4. Curation can:
Help establish you as a trusted source for
quality information about your industry.
Give you the opportunity to interact with your
audience more often--less expensively.
Build your own list of possible blog topics,
speeding up your writing by providing a
ready list of ideas to choose from, and
broadening your format options.
Make reporting on earned media mentions
much easier.
Strengthen influencer relationships.
Solidify customer relationships
9. Or publish links to news
that’s relevant, directly
from the source.
Say why it’s important.
Find news:
● Set alerts for posts at
social platform blogs
● Read industry news
● Read financial news
● Set and monitor
alerts for network
mentions
10. Or publish links from other sites when they
talk about you.
Stretch the reach of the earned media.
13. Share with your audience
when something is
genuinely helpful.
@Tag the person who
helped you.
14. Share articles that
are beginning to
trend.
This helps your
audience to see you
as the trusted
authority on content
that’s important to
the industry
15. Share articles written by
influencers you would like to
cultivate relationships with.
This raises your profile with
them while offering something
of value.
19. Yes, I sure do. In this business, and in many others, the "competition" can be
your best source of referrals and partnerships. Also, great marketing comes
from a desire to serve and help your audience. If someone else creates
something my audience would love, I feel like it is my duty to share it. People
decide to work with one person over another based more on emotion and
connection rather than any one particular piece of content. So, if what I share
from someone else really touches a person and they decide to work with
them instead of me, that's great for everyone!
-- Alisa Meredith
Alisameredith.com
@alisammeredith
Pro
20. “I do not share competitor's content, no. The reason being that my
main goal and motivation for the work I do is to BEAT my
competitors. The last thing I want to do is help them reach their
goals faster. That being said, I still respect my competitors; they are
still humans just doing their job. But the way I see it is, would an
actor auditioning for the role of their life recommend someone else
for that role instead? Would Ronda Rousey recommend Holly Holm
for an opportunity that would bring her fame and glory? Probably
not. So no- I do not and will not share my competitors' content so
long as they are my competitors.”
Nadya Khoja
Venngage.com
@nadyakhoja
Con
21. “To answer your question: as of right now we don’t share our direct
competitors’ content. Not just because they’re direct competitors but
we find the content is not providing enough independent and
resourceful information to our community. Apart from that we are
happy to share every content we find valuable in the industry, even
coming from potentially competitive websites/blogs.”
Holisoa Vahinison
Marketing Director
phydeo.com
Maybe? If it’s good enough
22. Best Practice tips for sharing links
● Test ratios that work for you
● Add your own spin or take
● Remember: Shared experience and audience
building, not hot potato
https://blog.bufferapp.com/self-
promotion-in-social-media
23. “Aggregated content is content compiled automatically
without regard to quality.Curated content is hand-picked
content with a focus on quality.”
Sean Bestor, sumome.com
44. Great 10 point
ethics checklist
at Content
Marketing
Institute.
http://contentmarketingin
stitute.com/2013/11/ethic
al-content-curation-
checklist/
I’ll include the link in the
follow up mail :)