How to use BuzzSumo for content research and planning including:
Content research
-what content is resonating
-current trends
-what competitors are doing
-what formats are working
-popular authors
Generating content Ideas
-identifying content opportunities
-generating content ideas with BuzzSumo
Distribution & Amplification
-outreach opportunities, most shared sites
-who is amplifying content
Curating content
-using alerts to curate content and RSS feeds
Setting content benchmarks
2. Content Strategy Planning
Content research
• what content is resonating
• current trends
• what competitors are doing
• what formats are working
• Popular authors
Generating content Ideas
• Identifying content opportunities
• generating content ideas with
BuzzSumo
Distribution & Amplification
• outreach opportunities, most shared sites
• who is amplifying content
Curating content
• using alerts to curate content and RSS
feeds
Setting content benchmarks
3. What Content is Trending?
• Type in a topic
• Search for a keyword you are trying to rank for
or
• Search say 5 top competitor sites
• Search say 3 industry association sites
8. More sophisticated searches
• More sophisticated
searches
– Run content analysis
report and see most
shared sites
In this example for MOOCs top domains include BBC, LinkedIn, Chronicle and Forbes
9. What Content Is Most Shared?
Domain search
LinkedIn.com
plus MOOCs
10. What Content Is Most Shared?
Popular site
FT.com search
plus MOOCs
18. Fill your whiteboard..
• Identify topics resonating
• Identifying a popular topic and create a perspective or contrary
viewpoint.
• Find a popular topic and create a different format such as an
infographic
• Interview the writers of the 5 most popular posts for an
interview post
• Review the headlines that are working
• Search related topics to see what might transfer to your area
19. Fill your whiteboard..
• See what your competitors are saying and take a contrary
position
• See where content gaps may reside, something that is not
being covered
• See how content topics change over time, explore why
• Write about most shared posts
• Check to make sure you’re not covering the same ground
28. Find Popular Sites
• Most shared sites for a topic
• Blog outreach opportunities
29. Set Benchmarks
• social shares
• social sentiment
• linking domains
• website traffic
• downloads/registrations
• number of qualified leads
• lead conversions